1
Kamatsuru Hinomono Store "dried fish

This long-established shop has been in business as a dried fish shop since the Edo period and has been in business for over 150 years. Currently, the fifth generation owner visits the market every day and purchases fish that he is convinced by his own discernment to make dried fish. The production process is also carried on with traditional techniques and is additive-free. The skill in handling fish passed down from generation to generation and the perfect amount of salt from the sun are the skills and seasoning that only a long-established business can provide.

The store specializes in dried fish, with more than 30 varieties of local products such as horse mackerel, barracuda, and snapper on display at any given time. Among them, the most popular is the dried horse mackerel. The additive-free light-salt dried fish is made using only "Kakitagawa spring water" from the melting snow in Fuji, which is selected as one of the 100 best waters, and sun-dried salt. Homemade anchovies are also a popular item.

Product name and price: Horse mackerel (local product): from 324 yen, barracuda: from 540 yen, snapper: from 3,240 yen per piece, anchovies: 972 yen.
Shelf life: 15 days in frozen storage.

2
Atami Honke Tokiwagi "Hyakunen Yokan

Since the establishment of Atami's Honke Tokiwagi, "Hyakunen Yokan" has been the signature product for over 100 years. In addition to the standard yokans such as chestnut, azuki, green tea, and plum, atamikan is available in summer and yuzu in winter. Among them, the Honnerenga Yokan is manufactured using domestically produced agar and azuki beans, which spreads the original gentle flavor and sweetness of azuki beans, and its simplicity conveys the craftsman's skill and tradition.
Other yuzu, green tea, and ume yokan products are also made with safe, high-quality domestic ingredients, and are packaged by hand with cellophane, a method that has remained unchanged for a hundred years.

Product Name & Price] Hyakunen Yokan (one piece in a box) 1,000 yen
Shelf life: 10 days in summer and 14 days in winter from the date of production. In either season, it can be refrigerated for one month or frozen for three months.

Stately storefront befitting a long-established store

Since its establishment in 1918 (Taisho 7), this Japanese confectionery has faithfully upheld the traditional methods and flavors handed down from the first generation. The store's staff uses ingredients carefully selected by their own eyes and palates, and no preservatives or other additives are used. Even today, the shop continues to produce simple, traditional Japanese confections.

3
Miki Seika "Cat's tongue

Miki Seika" is a confectionery store established in 1948. The store's famous cookies, "Cat's Tongue," are popular not only among locals but also tourists. The name "Cat's Tongue" comes from its light and crispy texture, which resembles the feel of a kitten's tongue when put in the mouth. The only ingredients are fresh butter, eggs, sugar, and flour. The taste has remained unchanged for nearly 70 years since its establishment.

Product name and price: Cat's tongue, 1 bag (130g), 690 yen.
Shelf life] About 3 weeks

There is also a branch on the first floor of the Ekimae Daiichi Building near Atami Station, making it convenient for those using the train to purchase here.

4
Atami Hoteiya "Steamed bread

This is the signature product of Hoteiya, a local bakery that has been a favorite since its establishment in 1947. The unique texture of the soft and fluffy surface and moist and chewy inside has become so addictive that it has become so popular that it is said that "there is no one in Atami who does not know about it.
The reason for its popularity is the wide variety, including koshian (red bean paste), kabocha (pumpkin), and chocolat (chocolate), and when seasonal limited editions are included, there are approximately 14 varieties in total. Each flavor has its own sauce kneaded into the dough in a spiral shape, creating a simple sweet taste that spreads in the mouth.

Product name and price: Steamed bread (1 piece) 138 yen
Shelf life] Within 48 hours after production

The business was temporarily closed for various reasons, but in 2007, in response to fans' requests for a revival, it reopened as Atami Hoteiya in the Maxvalu Atami store. While major companies came forward, Maxvalu Tokai took over the business at the owner's request, saying, "It's a taste of Atami, so we want a local company to take over the business. Staff/staff members who worked at the original store have been transferred to the new store, and they have recreated not only the ingredients but also the kitchen of "Hoteiya" to keep the old-fashioned taste of the past.

5
Ichiraku confectionery "Coffee jelly (with sweet bean paste)

Coffee jelly" is a combination of jelly made with coffee brewed with freshly ground beans and sweet bean paste. The bean paste is made exclusively for the "Coffee Jelly" at 2:00 a.m. every day, and its sweetness is adjusted to match the bitterness of the coffee. When you mix the jelly with the bean paste spread on the bottom of the mini cup, the sweetness and bitterness will spread in your mouth with just the right amount of sweetness and bitterness. Adding cream to taste is also recommended for a more mellow taste.

Product Name & Price】Coffee Jelly (1 piece) 310 yen
Shelf life: 3 days

Located in the Atami Ekimae Heiwa-dori shopping street not far from Atami Station, it is an easy stopover.

6
Enmeido "hot spring Enmei Manju

One of the most popular souvenirs in hot spring resorts is the onsen manju. Now sold all over Japan, it is said to have originated in Atami's Enmeido.
Hot spring Enmeido buns come in two varieties: brown buns made with brown sugar from Okinawa and white buns made with koshian (sweetened red bean paste) and white honey. The simple taste has been loved by great writers who have villas in Atami.

Product name and price: Hot spring Enmei Manju (1 piece) 95 yen
Shelf life: 30 days (unopened)
Stores】Honten, "Atami Collection" on the 1st floor of the station building "Laska Atami".

The birthplace of hot spring buns

The first owner of the store came up with the idea of steaming manju buns in a hot spring in the early Taisho period (1912-1926). The name "onsen enmei manju" (hot spring life extension bun) was given to pray for the health and prolongation of life of the hot spring cure customers and for the development of the hot spring resort.

7
Dairy Kingdom Orache "Miruku Okara Chippusu

Dairy Kingdom Orache is located in the lush Tanna Basin at an altitude of about 250 meters above sea level, and is a Property where visitors can experience dairy farming and enjoy gourmet food made from fresh local ingredients. Its soft ice cream and butter made with freshly squeezed raw milk from the adjacent Katano Farm, as well as cheese from Minami Hakone, are popular among tourists.
Recommended as a souvenir is "Miruku Okara Chippusu. It is a snack made by kneading full-fat powdered milk from Tanna milk, a brand milk of this area, and okara (bean curd), sprinkled with powder of various flavors, and deep-fried. The cheese flavor is popular among children, while the wasabi mayonnaise flavor is popular among adults as a snack with beer.

Product name and price: Miruku Okara Chippus 333 yen (excluding tax)
Shelf life: 90 days from the date of manufacture

White chocolate board

Like "Miruku Okara Chippusu," this rich-tasting milk chocolate is made with full-fat milk powder from "Tanna Milk" and is popular as a souvenir.

Product name/price: White chocolate board, 600 yen (excluding tax)
Shelf life] About 300 days

Dairy Kingdom Orache

• 349-1 Tanna, Kannami-cho, Tagata-gun, Shizuoka MAP
• Approximately 20 minutes from Atami Station by car
• Weekdays 10:00-16:00, Saturdays, Sundays, and holidays 9:00-17:00
  Restaurant open only on Saturdays, Sundays, and national holidays: 11:00-15:00 (L.O.14:30)
• Wednesday
• Free of charge
• 055-974-4192
• Free of charge

8
Ham house Grimm "Ham & Sausage

Ham house Grimm, a ham and sausage specialty store, is located about 20 minutes by car from Atami in the direction of Mishima. Recommended are sausages such as the gold medal-winning "Frankfurter" and "German Wiener. Salt is imported from Alpensalz rock salt in Germany, and all the flavorings are imported from the real Germany. The website also includes information on how to cook the sausages in a delicious way.

Product name and price] Frankfurter (per 100g): 430 yen, German sausage (per 100g): 440 yen
Shelf life] About 2 weeks.

The "Ham house Grimm" has a lineup of excellent products, nine of which won gold medals at a meat processing contest held in Germany in 2000.
The German flag flying in the parking lot makes it easy to spot the store from a distance.

9
Uokyu "Homemade dried fish

Located on a hilltop near Izuyama Shrine, this fresh fish store is a hidden gem for those in the know. Inside the store you will find not only fresh seafood from Izuyama Port, but also homemade dried fish, handmade side dishes, and more.

If you buy fresh fish, they will grate it on the spot and make you a bowl of pickled seafood (no food or drink allowed inside the restaurant). The seasonal local fish and other items are sold at surprisingly reasonable prices, making it one of the best places to buy local fish in Atami.