1
Mutoya

Wide selection of local sake only a long-established sake store can offer

Mutoya, a long-established liquor store in Matsushima established in 1946, will open a store in Sendai Station from 2021. The store sells about 100 kinds of Miyagi sake, as well as craft beer and wine from the Tohoku region. In addition to standard sake brands such as "Hikakami" and "Urakasumi," Mutoya's original "Matsushima no Ginpu," made to go with flatfish sashimi from Miyagi, is a must-buy.
In addition to a wide selection of 180ml and 300ml sakes that are perfect as souvenirs, the shop also offers oysters and ascidians, Sanriku's specialty, as well as other popular snacks.

Enjoy a corner shop while purchasing products

The store has a "Kaku-uchi Plat," a space for standing around and drinking. Sake selected from 25 Miyagi breweries, one of each type, are all available for you to taste on the spot. Visitors can easily compare the unique flavors of three popular brands in the "Nomikurabe" set or the "Oke set," which includes both sake and beer.
If you are not sure which sake to choose, feel free to ask questions or consult with the knowledgeable Staff/staff members.

Product name and price
From left: "Abekan Junmai Daiginjo Matsushima no Ginpu Mutoya Original" (720ml) 2,970 yen
HIKKAMI Fish Label Special Junmai Sake (720ml) 1,430 yen
Hoyo Junmai Daiginjo Daruma" (720ml) 3,090 yen

Mutoya

• JR Sendai Station 1F, 1-1-1 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture MAP
• Close to JR Sendai Station
• 10:00 - 20:00
• New Year's Day *Subject to change according to Property's management policy
• 022-796-8815
• None

2
Tohoku Standard Market

Select store featuring handcrafted and locally produced goods from Tohoku

This select store offers traditional crafts and local specialties from six prefectures in the Tohoku region, as well as items created by artists and creators active in the Tohoku region. The theme of the selection is "items that are rooted in the daily life of the six Tohoku prefectures and items that could become the new standard for Tohoku. The shop offers a wide range of items, from high-quality daily necessities that fit easily into daily life to sundries that are perfect as souvenirs of your trip.
Recommended souvenirs from Sendai and Miyagi include masking tape with a motif of the Sendai Tanabata Festival, Japanese paper incense shaped like seven bamboo branch decorations, and a key chain with a cute red baby bear.

Product name and price
Sendai Tanabata Festival: Japanese paper incense, 1,100 yen each; Atelier "Mi" tenugui hand towel, 1,320 yen; Tohoku zukushi badge key chain, 770 yen each; Sendai Tanabata Festival/Suzume Odori masking tape, 770 yen

Attention is also paid to the creation of a space on the sales floor rooted in the local community.

The most eye-catching feature of the store is the wooden fixtures stacked on the wall. These stools are made of Miyagi Prefecture's "Ishinomaki Kobo" furniture brand and are made of Miyagi Prefecture's cedar. The other flat tables are also made of the same brand, allowing shoppers to relax in a space with the warmth that only wood can provide. The store also holds a fair about every month. Apparel, accessories, tableware, and other items are introduced in turn, so you are sure to encounter something new every time you visit.

Tohoku Standard Market

• Sendai PARCO Main B1F, 1-2-3 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture MAP
• Approximately 1 minute walk from JR Sendai Station
• 10:00 - 20:30
• Closed on regular holidays (in accordance with the regular closing days of the Property)
• 022-797-8852
• Charged
  1 hour free for purchases of 3,000 yen (tax included) or more on the same day at Sendai PARCO, 2 hours free for purchases of 10,000 yen (tax included) or more

3
Akiu Winery

Winery opened with the aim of revitalizing the Tohoku region

A winery that aims to create a "marriage of wine and food. It opened in 2015 in the wake of the Great East Japan Earthquake out of a desire to support agricultural and fishery producers in the prefecture and to keep the wine industry alive.
The store sells wines made from grape varieties grown in the Tohoku region, including Akiu Merlot, which is made from 100% of the grapes grown on the company's own farm. During the brewing process, the shop uses different extraction methods for each grape variety, allowing visitors to enjoy different aromas and flavors. In addition to wine, Akiu Craft Cidre, which offers the full flavor of Miyagi apples, is also popular as a souvenir.

Product name and price
Akiu Merlot 2022: 5,720 yen
Neo Trail Orange 2024 - 3,080 yen
Akiu Field Blend Blanc 2023 - 5,610 yen
Akiu Craft Cider: 990 yen

Tohoku snacks that go well with wine are also popular.

The store also offers a wide variety of local snacks, especially processed products such as sausages and cheese.
The Restaurant offers pasta lunch sets and wine tasting menus, as well as lunch boxes that include snacks and sandwiches with a bottle of wine. A winery picnic with a view of the vineyards on the grounds is also recommended.
The winery also has a brewing room in the back of the Restaurant, where visitors can observe the preparation and brewing of wine through a glass window.

Akiu Winery

• 6 Biwabara-nishi, Yumoto, Akiu-cho, Taihaku-ku, Sendai, Miyagi MAP
• Approximately 28 minutes from JR Sendai Station by car
• Approx. 50 minutes by Miyagi Kotsu Bus from JR Sendai Station to Akiu Bunka no Sato Center, approx. 6 minutes walk from the bus stop.
  From JR Sendai Station, take Takeya Kotsu Bus (40 min.), get off at Akiu-sato Center, and walk about 6 minutes.
• Store & Cafe 9:30-17:00
  Restaurant: 11:00-17:00 (Lunch: 15:30, Thursday, Friday and Saturday: 21:00)
  For the time being, dinner (18:00-21:00) is by reservation only.
• Tuesdays
• Free of charge (free to visit the brewing facilities)
• 022-226-7475
• Free of charge

4
Ganwuan Kokeshiya

Kokeshi dolls with a new sense of tradition and modernity

The Kokeshi Doll Workshop is located in Akiu Craft Village, where eight workshops producing traditional crafts are gathered. The third generation of kokeshi craftsmen won the "Prime Minister's Prize" at the All Japan Kokeshi Doll Contest, and now, together with his son, the fourth generation, they display and sell their carefully finished works one by one.
The third generation, while respecting tradition, has created original kokeshi dolls with unique modern arrangements, including "kosun kokeshi," which are 3.5 cm in length, and "pancake kokeshi," an arrangement of the "ejiko kokeshi," which is said to resemble a baby in a basket, and are also popular as souvenirs. The winery is located in the center of Akiu, a small town in the northern part of Japan.

Product name and price】
"Kosun Kokeshi" 1,500 yen each, "Pancake Kokeshi" 3,000 yen, "Blue Kokeshi" 2,000 yen each

Experience painting kokeshi dolls to create lasting memories!

The traditional Sendai kokeshi dolls as well as the miniature kokeshi dolls arranged in a modern style are all individually handmade, and all are one-of-a-kind and warm. Some kokeshis are made for seasonal events such as Christmas and Halloween, so you can enjoy a new encounter with a kokeshi every time you visit.
Experience painting kokeshi dolls is also available at the store (reservation required). The experience of creating an original design from a 7-centimeter-high kokeshi made of white wood is a perfect way to create memories of your trip. The finished kokeshi dolls can be taken home on the same day.

Ganwu-an Kokeshi-ya

• 54-20 Uehara, Yumoto, Akiu-cho, Taihaku-ku, Sendai MAP
• Approximately 31 minutes from Sendai Station by car
• Take Takeya Kotsu Bus "Akiu/Kawasaki Sendai Seibu Liner" from Sendai Station, get off at Akiu Kogei no Sato (Akiu Craft Village) and walk for about 50 minutes.
• 9:00-17:00 (Experience is available from 9:30-15:00)
• Tuesdays
• Kokeshi Doll Painting Experience: 1,500 yen
• 022-398-2673
• Free of charge

5
kirimi noodle shop

A specialty store specializing in Shiroishi hot noodles with a history dating back to 1897

This is a long-established store of "On-men", a specialty of Shiroishi City, Miyagi Prefecture. U-men are dried noodles made from wheat flour and salt. They are characterized by the fact that no oil is used during the noodle-making process, and are said to be easy on the stomach and good for digestion. Slightly thicker than somen noodles, they are soft and easy to slurp, and are loved by locals of all ages. It can be served cold for a refreshing taste, or warm with warm dipping sauce for a more relaxing flavor. It is also a perfect ending to a night of drinking.

The texture and flavor of the hand-pulled noodles are exceptional!

The hot noodles are cut short without oil, making them easy to eat for everyone from children to the elderly, making them the perfect souvenir for the whole family to enjoy. Of the four standard types of hot noodles, the most popular is the "Te-noren Shiraishi Hot Noodle. The noodles are carefully hand-made by craftsmen who adjust the preparation and aging of each noodle according to the temperature and humidity of the day. Kinjirushi Shiroishi Onmen," which is more reasonably priced than hand-pulled noodles, is also recommended for its chewy elasticity and elegant flavor.

Product name and price: "Hand-pulled Shiroishi On-men" 702 yen, "Kinjirushi Shiroishi On-men" 573 yen, "Tsurigane Shiroishi On-men" 476 yen.
Shelf life: 2 years from the date of manufacture.

Kichimi Noodle

• 46 Honmachi, Shiroishi City, Miyagi Prefecture MAP
• Approximately 44 minutes from JR Sendai Station by car
  Approx. 8 min. walk from JR Shiroishi Station
• 9:00-17:00
• Closed on weekends and holidays
• 0224-26-2484
• Free of charge