1
Yamaroku Hinomono Store "Torosaba mackerel salted and dried

A long-established dried fish store established in 1949. It has its own manufacturing plant near Ito and Kawana ports, where it processes fresh fish just landed at the ports and sells them directly. You may get lost in the wide variety of products, such as horse mackerel, mackerel, baby sardines, and snapper, but there are always about 10 kinds of dried fish roasted on a charcoal grill in the store, so you can find your favorite flavor by tasting them.
We recommend the "Torosaba (mackerel) salted and dried. The plump, fatty dried mackerel becomes very juicy when grilled. The dried fish is made by artisans with many years of experience who adjust the salt water concentration according to the season, so you can always enjoy the same taste as when the restaurant was founded. Each dried fish is made without additives, and the flavor of each fish is concentrated in the dried fish.

Product name and price: Dried mackerel (2 slices) 700 yen
Best-before date: 7 days in frozen storage.

Yamaroku Himonoten Sohonten

• 5-6 Higashimatsubara-cho, Ito City, Shizuoka Prefecture MAP
• 10 minutes walk from JR Ito Station
• 8:00-17:00
• No holidays
• Free of charge

2
Yamakuni Shoten "Homemade dried and salted fish

The dried fish store is located along Route 135, which runs along the coast of Higashi Izu. On sunny days, you can see rows and rows of sun-dried fish in front of the store. The seafood purchased, mainly local fish caught in Ito, is made into dried and salted fish. The homemade dried fish is characterized by its thick and flaky flesh, and all are known for their deep flavor.

Once you try it, you'll be hooked!

Homemade squid "shiokara" is popular throughout the year because it is made without using any unnecessary ingredients, making full use of the deliciousness of the ingredients. The squid is a satisfying treat, and the more you chew, the more flavorful the squid oozes out of the meat.
If you are interested in any of the items, please ask the owner, who has a great spirit of service. The owner will be happy to tell you about the best seasonal dried squid and recommend tasting samples, allowing you to choose a souvenir while enjoying conversation with him.

Product name and price: Ika no Shiokara (salted squid), 700 yen.
Consumption period: about 7 days in refrigerated storage, 1 month in frozen storage.

Yamakuni Shoten

• 2-1-16 Yugawa, Ito-shi, Shizuoka MAP
• Approximately 7 minutes walk from JR Ito Station
• 9:00-17:00
• No holidays
• Free of charge

3
Matsuda Camellia Oil Store "Camellia oil

The store has been located on Yunohana-dori, a street that stretches from JR Ito Station, for 80 years. Matsuda Camellia Oil Store has continued to trade in camellia oil, which is designated as the flowering tree of Ito City. Inside the store is a well-worn filtration unit that filters the pure camellia oil purchased from Toshijima Island in the Izu Shichishima Islands, removing impurities before bottling. The unadulterated camellia oil made by the traditional method is ideal for hair and skin care. It is favored by many women of all ages, and many visit from the Kanto area to purchase this camellia oil.

Product Name・Price】Camellia oil (40 liters or more) 700 yen and up
Expiration date: 1 year from the date of manufacture

Versatile camellia oil is the best ingredient!

Tsubaki oil, known as Japanese olive oil, is also excellent as cooking oil. Its smooth frying and mild flavor make it suitable for tempura, frying, and stir-frying, and it is also recommended as a dressing oil. Matsuda Camellia Oil's canned cooking oil is also popular as a gift.
Pure camellia oil" is sold from 60cc (900 yen and up), but in addition to bottled products, it is also sold by weight, and if you bring your own bottle, you can have it poured directly from the filter.

Matsuda Camellia Oil Store

• 1-1-18 Ino, Ito-shi, Shizuoka MAP
• 3 minutes walk from JR Ito Station
• 10:00-18:00
• Wednesday
• None

4
Ichikawa Tea Yunohana-dori "Guricha

In 1919, this long-established store was the first in the eastern Shizuoka area to cultivate "guricha" (tama green tea), a specialty of Izu and Ito. By omitting the process of shaping the leaves, the ingredients of the leaves can be easily extracted and the tea is characterized by its low astringency. Ichikawa Seicha's Guricha is steamed deeper than usual, giving it a pleasant taste with just the right amount of sweetness. Its full-bodied, elegant flavor makes it an ideal souvenir. It also has low caffeine and little astringency, making it safe for children to drink.
Sweets using this famous tea and tea can be enjoyed at "Ichikawa Seicha Yunohana-dori Store" located along Yunohana-dori Avenue.

Product name and price】Guricha(100g〜) 356 yen and up
Consumption period: 1 year from the date of manufacture (unopened)

Original menu full of guricha (green tea)

The Ichikawa Seicha Yunohana-dori Store has a tasting corner and a sales space for souvenirs on the first floor of the store, which is built in the style of an old private house, and a Japanese-style cafe, "Cafe Wa-Reki-do Chasaya," on the second floor, where food using Guricha is served. The café offers a variety of original tea menus, including meals such as fresh tea pasta, chazuke (rice with green tea), and chasoba (green tea noodle), as well as drinks such as green tea lattes and parfaits. Among them are the delicious green tea pancakes, which are highly fragrant with the aroma of tea. The pancakes are made by kneading Guricha into the batter and baking it, then topping it with butter, maple syrup, soft-serve ice cream, berry sauce, azuki beans, and other toppings. Each bite is a delicious spread of flavor.

Ichikawa Tea Manufacturing Yunohana-dori Store

• 1-2-1 Ino, Ito-shi, Shizuoka MAP
• 5 min. walk from JR Ito Station
• 1F sales space 10:00-17:00
  Coffee shop space on the 2nd floor: 10:00-16:00
  
• Thursdays
• Parking is available for a fee (affiliated parking lot)

5
Ishifyuan sweets shop "Ishifyuan manju".

This is a long-established confectionery store in Izu. The store's masterpiece is the "Ishibyuan manju," a thin skinned bun filled with a rich red bean paste kneaded with brown sugar from Okinawa. The combination of the flavorful, fluffy dough and elegant red bean paste is exquisite.

Product name and price: Ishifyuan manju, 129 yen per piece.
Best-before date] Approx. 3 days

Enjoy freshly steamed sweets at the factory

In the Western confectionery category, the long-selling "Mikan no Hanasaku Oka" baked cheesecake using Izu's famous New Summer oranges is also available. The owner's wish to "express the charm of Izu through sweets" is reflected in the wide variety of sweets, both Japanese and Western, that allow you to enjoy Izu's seasonal ingredients.

Product name and price: Mikan no Hanasaku Oka (Baked Cheesecake), 237 yen per piece.
Best-before date] Approx. 8 days

If you are not sure which one to choose as a souvenir, it is a wise choice to purchase the sweets you are interested in at the eat-in space and taste them with free guricha before making a decision. You can also enjoy freshly steamed sweets at the factory, so it is recommended to stop by as a place to take a breather during your stroll.

Ishifunean Yukawa Main Store

• 4-13-1 Yukawa, Ito City, Shizuoka MAP
• 10 minutes walk from JR Ito Station
• 8:30-17:00
• No holidays
• 0557-36-2313
• Free of charge

6
Confectionery Mase "Izu-no-odoriko

A long-established confectionary shop established in 1872, it is known for "Izu-no-odoriko," a famous confectionary representing Izu, named after Kawabata Yasunari's masterpiece "Izu no Odoriko" (The Dancing Girl of Izu). The sweets are made with carefully selected ingredients from farmers in Izu Matsuzaki, such as chestnuts from the Kakegawa Agricultural Cooperative and cherry leaves from farmers in Izu Matsuzaki. Fuji and the high-quality natural water from the Tanna water system, which is further purified by a water production machine, are used to make the confections.

Izu-no-Odoriko" is a white bean paste filled with walnuts. The rich white bean paste and the savory taste of walnuts combine to create a delicious taste that lingers in the mouth.

Product name and price: Izu-no-odoriko, 118 yen per piece.
Shelf life: 60 days.

A wide selection of elegant sweets

The store in front of JR Ajiro Station also has a tearoom, where you can taste the famous sweets with a cup of delicious tea.

Product name and price: Chestnut Kintsuba: 2 pieces, 378 yen
Shelf life] Approx. 50 days

Confectionery Mase Main Store

• 400-1 Ajiro, Atami, Shizuoka MAP
• 15 min. walk from JR Ajiro Station
• 8:00-17:00
• Thursdays
• Free of charge

7
Izu Kashiwaya, Izu Izu Confectionery "Izuyu-mushi Gokujo Chestnut Steamed Yokan".

This long-established store has been making yokan and manju, two steamed Japanese confections, for more than 80 years. The specialty is "Ideyu-mushi Yokan," which is wrapped in a bamboo skin and steamed with steam from Ito's hot springs. The homemade sweet bean paste made from Hokkaido azuki beans is filled with a small chestnut sweetened with sweetened chestnuts, giving it a nostalgic taste of the old days. Also popular is "Ideyumushi Gokujo Kuri Steamed Yokan" with large chestnuts that give it a strong presence. Both are enhanced by the subtle aroma of bamboo.

Product name and price: Ideyumushi Gokujo Yokan (small) 810 yen, (large) 1,512 yen
Ideyumushi Yokan (1 piece) 756 yen
Shelf life] Approximately 7 days (unopened)

Western-style steamed manju buns that go well with tea

IZURU MANJU, a Western-style bun, is a popular item among children. The cream is wrapped in sponge cake dough and steamed softly. It comes in two flavors, custard and chocolate custard, and both go well with Japanese tea as well as coffee and tea.

Product name and price: IZURU MANJU (6 pieces) 1,016 yen
Shelf life] About 7 days

Izu Kashiwaya Confectionery Izu Kashiwaya Honten

• 3-7 Chuo-cho, Ito City, Shizuoka Prefecture MAP
• 5 min. walk from JR Ito Station
• 9:30-17:30
• No holidays
• None