1. the reason why the supermarket is a supermarket but the produce market is large

Local supermarket Ito Chain (now part of the ARX Group) opened a new type of store, Foods Garden Yuriage Shokusaikan, in 2020, following Foods Garden Tamaura Shokusaikan in 2015. The vast, flat parking lot is stress-free. It is a large horizontal building, but first enter the store through the middle entrance. There, the main "produce market" is spread out.

A total of about 600 producers from the neighborhood come to deliver directly to the market. There are so many attractive vegetables that one might worry, "Won't the supermarkets lose sales of the vegetables they stock at the market?" I worry about that. In fact, the area where "Foods Garden Yuriage Shokusaikan" is located was severely damaged by the tsunami that followed the Great East Japan Earthquake.

In the coastal area where residential construction is currently restricted, Property is being built as an attraction for the revitalization of local industry. Foods Garden Yuriage Shokusaikan and Foods Garden Tamaura Shokusaikan were opened "for the benefit of neighborhood residents" as part of local reconstruction efforts. Furthermore, the company established such a large produce market "for the benefit of the producers," as many producers in the neighborhood initially had no place to sell their produce.

One of the most popular items is the "Fisheries Grand Country. There is a fisherman's direct sales section, where fishermen come to deliver seafood they have landed at the port and load it onto their own trucks! This is why it has many fans for its freshness and reasonable prices. However, there are days when nothing is lined up because of the weather.
Even on such days, you can enjoy "Suisan Daikoku" because of the seasonal seafood gathered from all over the country. In the store's fish tank, you can even choose crabs and shellfish, which are favored by true fish lovers. New this year, prepared seafood prepared inside "Suisan Daikoku" is now available for sale, allowing customers to buy hot fish side dishes.

2. popular seafood lunch at the fascinating food court!

If you get a little hungry after shopping, head to Yuriage Marine Kitchen, an enchanting food court that offers a wide variety of gorgeous seafood dishes that are as cost-effective as supermarkets, but not quite supermarkets. You can purchase a meal ticket in advance from the vending machine at the entrance. Before purchasing, first take a good look at the menu list on the large photo panel and ponder over it. Many people are attracted to this menu panel, which is clearly visible from a distance inside the restaurant, so we recommend that you have lunch a little early. After buying a meal ticket, go to an available seat. The brightly lit restaurant has large tables, and there is also counter seating, which is easy to sit alone.

The menu changes slightly depending on the season, but the most popular dish is the "Shokusai Goshiki-don," an original bowl of rice topped with fresh seafood. It is a colorful and gorgeous bowl of rice topped with raw tuna, raw salmon, raw shrimp, salmon roe, squid, and a fried egg, all for only 1,400 yen! Miso soup and pickles are also included.

If you like tuna, we also recommend the Kaisen Nama-Tuna Zukashi Donburi. For 1,300 yen, you can enjoy three kinds of tuna: raw tuna, albacore tuna, and tuna tataki, with miso soup and pickles included! This is not a touristy price, but a price set with the intention of encouraging locals to eat here.

The seasonal menu item that shares popularity with the "Shokusai Goshiki-don" is the "Harako-meshi" (harako rice). Harako Meshi (rice). Harako-meshi was originally a local dish served when salmon had eggs in their bellies. Harako-meshi is a seasonal dish served from summer to fall at Yuriage Marine Kitchen. The salmon meat is cooked in a soy sauce-based broth, and the rice is cooked in the broth and garnished with fluffy cooked salmon meat and seasoned harako (salmon roe from the belly).

Be sure to check out another summer-only delicacy, fried ascidians. As ascidians are the most familiar seafood in Miyagi, they are not only eaten raw, but are also popular in a variety of other ways. Fried sea squirt is recommended, as it is easy to eat even for out-of-prefecture people who are not accustomed to eating sea squirt. As the name "pineapple of the sea" suggests, fresh sea squirts have a fruity, seaside aroma and a slight bitterness that makes them delicious.

A gorgeous seafood menu that would cost three to four times as much at a specialty restaurant in Tokyo, but at a reasonable price. Yuriage Marine Kitchen" is a restaurant that offers a menu of delicacies that would cost three to four times as much at a specialty restaurant in Tokyo. The service originally started at the Tamaura branch, with the intention of offering fresh seafood without thinking about profit, became a "Shokusaikan specialty" and was later offered at this Yuriage branch, which opened later. For the locals. This is the reason why Foods Garden Yuriage Shokusaikan exists and the driving force behind its continued provision of reasonably priced food.

3. a full selection of prepared foods made in-house

This store and all Ito chain stores offer seasonal side dishes made with the finest ingredients as "Ito's Side Dishes. A wide variety of handmade and homemade side dishes that taste even better than they look, from healthy products to hearty meals, are available in an easy-to-grab lineup. Local delicacies are also sold at local prices, so it is fun to buy a variety of items and share them with others.

Harako-meshi, a local delicacy, is a home-style, more reasonably priced product made by the supermarket's deli department. The two-serving size product, which contains twice as much harako rice, is priced at 1,469 yen. The rice in a soy sauce broth, which the supermarket claims is "seasoned to perfection," is delicious even without garnishes. This product is also being produced in summer and fall, but due to its popularity, please be patient in case it runs out of stock.

The sushi "kyoku" series, in particular, has the ingredients and handiwork of a high-class sushi restaurant. What if you had this in Ginza? Without even having to make such a calculation, once you taste it, you will understand that its deliciousness is worth more than its price.

4. an exciting treasure hunt sensation! Recommended Souvenirs!

Here are some recommended souvenirs available at Foods Garden Yuriage Shokusaikan.
In fact, fish is not the only attraction of Foods Garden Yuriage Shokusaikan. The local food culture favors seasoned beef tongue as well as seasoned hormones, and the meat is also well known, with an overwhelming variety of frozen meat in bags available in the meat section.

Among them, "Ito's Beef Tongue," the supermarket's original version of Sendai's famous beef tongue, is a definite delicacy. After the beef tongue is peeled and sliced, it is aged for several days in a process known as "preparation," which gives it a special flavor," says the manager. There are two flavors, salt and miso, so you can enjoy the authentic taste of beef tongue just by grilling it. The products are sold in a refrigerated bag, so many tourists take them home as souvenirs while keeping them cool.

Oshu Kaido Sendai Rokujumangoku Beer, a locally brewed beer from the nearby Miyagi Yuriage Beer Brewery, is 528 yen each. A wide variety of beers are available, including Pilsner, Weizen, and Dunkel, all with the traditional taste of authentic German and Czech beer. Since the beer is unfiltered and not heat-treated and the yeast is still alive, it is recommended to be refrigerated and tasted as soon as possible. (Take it out of direct Nikko and put it in the refrigerator as soon as you get home.)

Fu is a traditional type of fu from the northern part of Miyagi Prefecture, centered on the Tome region. While most fu is made by baking gluten from wheat flour in the form of sticks, deep frying in oil gives it a unique flavor and richness that makes it a satisfying substitute for meat in cooking, and has attracted the attention of vegetarians. In addition to being used as an ingredient in simmered dishes and miso soup, "aburafu donburi," a dish similar to oyakodon, is also popular as a local delicacy.

Shiroishi On-men" is a common brand of noodles made in the region. The history of this product dates back to about 400 years ago, when a young man named Ajiemon, who lived in the castle town of Shiroishi, recommended the easy-to-digest noodles to his father, who had a weak stomach and no appetite, and his father's appetite increased and his condition recovered. Impressed by this story, Lord Kojuro Katakura, the lord of the castle in Shiroishi, named the noodle "U-men," meaning "noodles with a warm heart that cares for others.

Local Supermarket ×A local supermarket that is a fusion of "x direct market x exquisite food court What did you think of Foods Garden Yuriage Shokusaikan?　I hope you are getting hungry. Normally, we usually go directly from the airport to tourist attractions, but the Yuriage Marine Kitchen in the supermarket, which opens at 9:30 a.m. (9:00 a.m. on holidays and national holidays), is a valuable place to visit. Why not start off a powerful day by filling your stomach with a sumptuous seafood menu? It will be a wonderful trip that will fill your heart as well.

• 2-1-1 Chuo, Kanjo, Natori-shi, Miyagi MAP
• 10 minutes drive from Sendai International Airport
  13 minutes drive from Natori Station on JR Tohoku Line
• 9:30~21:00 （9:00~ on Sundays and national holidays)
• New Year's Day (Temporary closing)
• 022-796-8801
• Free of charge
• *Prices shown are reference prices including tax at the time of the interview.

Hot spring ryokan "Hoshino Resorts KAI Akiu" located in Akiu hot spring ryokan, a secluded area of Sendai.

Located along the Natori River flowing from the Ou Mountains, Guest rooms offer views of the four seasons outside. It is only a 40-minute drive from the inn to Foods Garden Yuriage Shokusaikan, which is also ideal for driving. Enjoy a trip to Sendai for lunch, souvenir shopping, or just to experience the charm of a local supermarket.