Is the 40-centimeter-long sausage bread the specialty? The Ibaraki-centered bakery "Couronne" offers "always freshly made" bread.
Hi, I'm Hiroki Tatsui, writer. I wandered from the researcher of the Secret Kenmin Show to the path of deep local food, and wrote "Strong and Good! Local Restaurant Chains (PHP Kenkyujo)" and other books.
The locally developed restaurants offer easy access to locally loved cuisine, and even today when many things tend to be standardized, this is a spot where you can feel the originality of the region.
The local restaurant I am going to this time is "Couronne," a bakery founded in 1994 in Toride City, Ibaraki Prefecture. When you include the stores of other businesses, there are 13 stores mainly in the southern part of Ibaraki Prefecture.
Michikusa experts who wrote this article
- Yuki Tatsui Writer / Program researcher
1. a bakery a 0-minute walk from Tsuchiura Station
We visited "Couronne PLAYatré TSUCHIURA", a store located in the commercial property "Playatré TSUCHIURA" directly connected to Tsuchiura station.
This compact store, familiar to station users, offers a lineup of popular breads from the company's approximately 100 bread varieties.
We will talk with Hiroki Konno, manager of Couronne Japon Inc. and director of customer service and environmental planning, and Chiaki Hoshina, manager of Couronne PLAYatré TSUCHIURA. 2.
2. "Baguette" for Japanese people made by traditional French method
The first product recommended by Mr. Konno at such a couronne is the " Baguette Baguette. He says, "I am confident that the flavor of the baguette is second to none.
Couronne", the name of Couronne's original flour for French bread, was developed jointly with a flour mill company, and "you can feel the original taste of wheat every time you bite into it".
The baguette is made with salt produced in the Guerande salt fields in Brittany, France, using a traditional method that has been practiced since the 9th century with little use of machinery, and matured with homemade yeast, Levain, at low temperature for a long time.
There are two types of French bread: baguette, which is thin and hard, and batard, which is thick and soft.
The baguette is a hybrid of French and Japanese bread, made for the Japanese by respecting the traditional French method and adjusting the balance in terms of texture and usage. 3.
3. originally twice as long? A sausage bread about 40 meters long
The "Ultimate Sausage France," the most popular item on the menu, is made by wrapping a sausage with the baguette dough and baking it at a high temperature to a savory perfection.
As it was originally named "Long Sausage France," this bread is made with a 40cm long sausage.
It was created a few years after the company was founded, and was originally twice as long as the original. However, because of poor workability and productivity, many people could not take it home as it was, so they settled on half the length.
The sausage was jointly developed with "Taya Meat Center" in Chiba, and SPF pork from Chiba Prefecture is cured for a long time and then roasted with cherry chips to create umami flavor.
When you bite into the "Ultimate Sausage France," you will feel the strong crunchiness of the sausage and the aroma of the sausage will spread to your nose, and the more you bite into it, the more the bread and meat flavors will come out.
Incidentally, while aging, Daringly unfermented to make it crispy The more you bite into it, the more the bread and meat taste come out. particular about it. I hear that this is their speciality. This is a specialty bread that you can eat and eat and still have more, and you can fully enjoy its value.
4. spicy and new sensation of thin curry buns
The "Thin Curry Bread" is also the manager Hoshina's favorite bread. At the time of the interview, it reigned as the most popular at this couronne PLAYatré TSUCHIURA.
Several kinds of spices and habanero and habanero, and the sweet doughnut dough contrasts with the spicy curry, The secret ingredient "Aged garlic vinegar and 100% rice oil.
When you try it, you will enjoy the crispy bread dough and the spiciness of the curry that lingers in the air. As the name suggests, this curry bun is a breath of fresh air. If you are looking for a different kind of spiciness, please pick up a loaf.
5. melon bread and custard snack bread are popular now!
In addition, Monsieur's snack is a custard cream infused version of the popular "Thin Melon Pan," which has a mouthwatering aroma of almonds. It has been popular since its release in 2024, and is also recommended by manager Hoshina.
When you try it, you first feel the sweetness of the melon bread crust. In addition, it is filled to overflowing with fresh, clear, sweet custard cream.
Of all the breads we had this time, I personally liked this one the best. If I could find it in front of me today, I would buy it in a heartbeat.
6. crispy and tasty "Salt Bread" and "Tsuchiura Salty Dog" that goes well with sake
In addition, "Salt of Guerande Bread" is another popular item. The crispy and crunchy dough is brushed with plenty of olive oil and baked, and the bottom is said to be baked and fried to a crisp.
When you try it, you will find that it is literally salty and crunchy, yet easily enjoyable at a reasonable size and price.
In addition, a product unique to Couronne PLAYatré TSUCHIURA is the Tsuchiura Salty Dog.
It is made with herb sausage and sauerkraut sandwiched in a special dog bun and finished with lemon zest, German rock salt, and mustard butter.
It is one of the most popular menu items that some people enjoy with alcohol due to its strong saltiness.
7. bread baked several times a day and always freshly made
For example, in the case of curry bread, sometimes the bread is baked "20 times a day," so that freshly baked bread is always available.
In addition, Coulonne PLAYatré TSUCHIURA also has a food menu that can be eaten in the store, including bacon and eggs and hamburgers, which are also freshly made on the spot, along with the drink menu.
On Friday nights, for example, it is not uncommon to see people eating it along with beer and other alcoholic beverages sold by other stores on the same floor.
In addition, PLAYatré TSUCHIURA also offers collaborative menus with other stores, so you can enjoy the bread together with various other stores, which is a unique pleasure of this couronne PLAYatré TSUCHIURA.
8. increasing customer satisfaction with the "scolding web
By the way, we have set up an inquiry form on our official website with the name Scolding Web" (Japanese only) The manager of the restaurant always replies to the inquiries that come in.
The reason why they call it a "scolding" is because "we are learning from our customers what we should not be aware of".
Mr. Konno says, "A scolding is a sign of expectation for our company and a chance timing to become a fan. Please send not only scolding but also compliments to the waitstaff.
- Couronne PLAYatré TSUCHIURA
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1-30 Ariake-cho, Tsuchiura-shi, Ibaraki MAP in BOOK&TABLE, 2F Play Atre Tsuchiura
Directly connected to JR Tsuchiura station
7:00~20:00
029-886-5626
9. 0 min. walk to Couronne PLAYatré TSUCHIURA. Hotel directly connected to the station " BEB Tsuchiura by Hoshino Resorts
The hotel entrance is only 10 seconds from the Tsuchiura Station ticket gate. The hotel entrance is only 10 seconds from the Tsuchiura station ticket gate, and since the couronne PLAYatré TSUCHIURA is right next door, you can buy bread and eat it in your room for a blissful time.
With the plan including breakfast, you can choose from the menu of "Bakery Couronne", "Special Chicken Soba Ryusuke", or "Tully's Coffee", all of which are located in the same PLAYatré. (*Special chicken soba Ryusuke is only available on Saturdays, Sundays, and holidays.
For Couronne,
You can choose from one of the following menus: - Salty dog, salad, minestrone, drink
- Wrap sandwich, minestrone, drink
You can choose either of the two menus.
Since the hotel is located in Tsuchiura, a city of bicycles, how about a cycling tour around famous stores and places of interest? How about a cycling trip to famous restaurants and places of interest?
