1] Tsuruya Karuizawa, the kitchen of Karuizawa townspeople. It is a well-known supermarket in Nagano, but it is also a good place to buy souvenirs such as jams and coffee! My favorite jam is "Chestnut Butter" and my favorite coffee is "Shinshu Matsumoto Blend.
2】 "Karuizawa Hatsuji Ichiba" is an agricultural products direct sales shop that opened last year. The shop sells a wide variety of locally grown fruits and vegetables. The freshness and prices are surprising. The selection of products diminishes in the afternoon, so it is best to visit in the morning. The adjacent Restaurant is also home to Karuizawa's popular "Atelier de Fromage," where I usually enjoy a cheese soft serve on my way home from shopping.