1
Coffee Aesthetic Ave.

Coffee Migaku Abe is a coffee specialty store established in 1957. The interior of the store, with classical and jazz music playing, is all in antique style. The black telephone is still in use today, creating an atmosphere as if one has stepped back in time to the Showa period.

The coffee is "perfectly brewed" by flannel drip, which the master taught himself, and is a precious cup of coffee that is hard to find nowadays. It is characterized by its mild taste and moderate bitterness. The café au lait, in which milk and coffee are poured simultaneously from a pot held high into a cup on the table, is also rich in flavor. Among the many such specialties on the menu, the "mocha parfait" has long been a favorite. This sweet dish, consisting of homemade coffee jelly topped with vanilla ice cream and whipped cream, is an original creation from a time when coffee shops only had fruit parfaits and fruit sundaes on their menus, and they wanted to offer something new.

Morning and light meal menus are also available.

We also have a full menu of light meals that can be enjoyed with coffee. For an additional 50 or 100 yen, you can add toast, bacon, potato salad, etc. to your beverage. The morning breakfast menu offers a wide variety and a very satisfying volume. Many people visit for this breakfast.
The coffee is served in cups with traditional patterns of the country where the beans come from, and the sandwiches are served on colorful plates.
When you visit, you will be so comfortable that you will stay for a long time. This is the charm of this long-established restaurant that has been pursuing and proposing hospitality spaces for over 60 years.

Local Guide

Coffee jelly and mocha cake topped with ice cream are also recommended.

Coffee Aesthetic Ave.

• 1F NOVA Building, 1-2-8 Fukashi, Matsumoto City, Nagano Prefecture MAP
• 3 minutes walk from Matsumoto Station
• 7:00 a.m.–5:00 p.m. (Breakfast last order 10:50 a.m., Last order 4:30 p.m.)
• Tuesdays
• 0263-32-0174
• None
• 36.230944250608324
• 137.9672609391702

2
Coffee Marumo

Coffee Marumo began operating in 1956 as part of the Marumo Ryokan, which was established in 1868. On the exterior, there are two entrances, one for the inn and one for the coffee shop. When you open the door on the coffee shop side, you will see a space that is still the same as it was then, more than 60 years ago. The presence of Matsumoto's folk craft furniture, which has acquired a deep hue and luster over the years and exudes a certain elegance, creates a sense of quality and serenity.

Special blended coffee with homemade sweets

The "Marumo Blend Coffee," which most of the regular customers who have been coming to the shop for decades order, is the house blend with a sour taste that has remained unchanged since the establishment of the shop. In addition, because we want our customers to enjoy the taste and aroma of the coffee, we offer handmade sweets that go well with the coffee. Starting with the pudding, which is steamed and baked thoroughly, rare cheese cake and brownies are also homemade.
The toast menu, perfect for a light meal, is also abundant. A morning set of buttered toast is served until 10:00 a.m., so an early visit is recommended for breakfast as well.

Local Guide

The relaxed atmosphere of this restaurant is popular among locals and tourists alike.

coffee marumo

• 3-3-10 Chuo, Matsumoto City, Nagano Prefecture MAP
• 12 minutes walk from Matsumoto Station
• April-October 8:00-18:00 (L.O. 17:00)
  November - March: 9:00-18:00 (L.O. 17:00)
  Saturdays, Sundays, and holidays: 8:00-18:00 (L.O.O. 17:00)
• Open daily
• 0263-32-0115
• None

3
kohirudo (ceramica)

Kohrnhudo is a café located inside the flagship store of Ceramica, a Polish pottery manufacturer with a history of more than 100 years. The interior of the store is an art-filled space created by a designer active in Stockholm, Sweden. The large space is furnished with comfortable designer chairs and pendant lighting, allowing customers to spend time surrounded by the tasteful interior design.
The café also has a gallery. Visitors can enjoy artworks exhibited according to themes, such as "Picture Books of the World.

Delicious coffee served in "Ceramica" cups

The store offers approximately 1,000 types of "Ceramica" items. The café uses a selection of tableware from the largest selection in Japan. The coffee served in practical and well-designed cups is made from beans produced in the village of Achamal, Peru, which has inherited pesticide-free cultivation. It has a rich, full-bodied flavor. In addition, homemade baked goods and bread lunch are also on the menu.

Local Guide

It is also nice that everything can be enjoyed on ceramica tableware. The carefully selected baked goods are also recommended as souvenirs.

OHIRUDO (Ceramica)

• 4-4-2 Otte, Matsumoto City, Nagano Prefecture MAP
• 12 minutes walk from Matsumoto Station
• 11:00-17:00 (L.O. 16:30)
• Wednesdays (open if Wednesday is a national holiday)
• 0263-31-3177
• Admission Fee

4
cafe chiann (cafe chiann)

The café is housed in a renovated Meiji-era warehouse. The interior design and construction was done by Keizo Fujimaki, a leading furniture craftsman in Shinshu. The warmth of the plaster and the handmade furniture blend together to create a space that is somehow nostalgic and relaxing. The peaceful space is so cozy that most customers stay for a long time.
The location of the restaurant, tucked away in a narrow alley like a hideout, also tickles the curiosity of customers and makes them want to drop by for a visit.

Local Guide

The store is very nice in its refined interior while retaining the atmosphere of a warehouse. The homemade ginger ale for adults is crisp and dry, perfect for quenching a dry throat after a stroll.

Handmade sponge cakes with a gentle taste

The most popular item is the flavorful sponge cake made with honey from Matsumoto's Utsukushi-ga-hara Mountains and high-quality local eggs and milk. The crunchy texture of the rough ingredients combined with the moist dough makes for a happy taste. It goes perfectly with aromatic black tea blended by a tea blender.
At lunch time, the restaurant offers a quiche plate, a short pasta Bolognese, and other dishes. In addition to food that incorporates vegetables from local farms and Matsumoto ingredients, the restaurant's commitment to quality is evident in its use of natural water from a nearby well for drinking.

cafe chiann

• 3-2-13 Chuo, Matsumoto City, Nagano Prefecture MAP
• 11 min. walk from Matsumoto Station
• 11:00 - 20:00
• Closed on Thursdays and irregular holidays
• 0263-35-7553
• None

5
souundo

The small used bookstore and coffee shop with 15 seats, including the counter, is filled with books. The number of books purchased for the store alone is approximately 6,000. The books include a wide range of genres such as art, movies, music, children's books, and picture books, as well as books on history, folklore, and thought, which are the master's hobbies. In the five years since its opening, the shop has been visited by many people for various purposes, including book lovers as well as tourists who wander in to look for books related to Shinshu. Books in the store can be read with an order of one drink and can also be purchased.
If you enjoy books with jazz as background music, be sure to have a cup of specialty coffee by your side. You can also order alcoholic beverages such as whiskey, Nagano Prefecture's local beer, and Shinshu wine.

Local Guide

The space is perfect for book lovers. It is open until late at night, so it would be fun to go there for a drink.

Specialty coffee using local spring water to accompany your book

Specialty coffee, made with spring water from the "Dongmon-no-Ido" well located right in front of the store, is made with beans from Indonesia, Ethiopia, and Panama. Blends are available on the menu in shallow roast and deep roast. This flavorful coffee is best enjoyed slowly while reading a book.
For lunch, the restaurant offers "Japanese-style Sri Lankan curry" filled with tomatoes, a specialty of the master. The spices mixed in Sri Lanka are combined with soy sauce and milk to create a mild curry. The acidity of the tomatoes and the spices are well balanced, and the aftertaste is refreshing.

Souundo

• 4-10-15 Ote, Matsumoto City, Nagano Prefecture MAP
• 10 minutes walk from Matsumoto Station
• Tuesday-Friday 14:00-23:00
  Saturdays, Sundays, and holidays: 12:00-23:00
• Monday (If Monday is a national holiday, the following Tuesday)
• 0263-87-8422
• None

6
salon as salon

Nakamachi-dori, with its rows of "namako-wall storehouses" that seem to date back to a bygone era, is one of Matsumoto's most famous landmarks. Along the street, open the door of the beauty salon and go up the stairs to find "salon as salon" on the second floor. Since the entrance is shared with the entrance to the beauty salon, some people pass by without noticing, so you can enjoy the atmosphere of a little hideaway.

The ceiling, walls, windows, beams, and other parts of the storehouse, which was renovated from a warehouse, remain almost exactly as they were in the past. Visitors can relax in this nostalgic space while enjoying the view of the elegant street lined with warehouses.

A menu that is kind to both body and soul

Delicious sweets and snacks are available to further fill your peaceful moment. In addition to a full lineup of sweets such as crepes made from Azumino buckwheat flour, scones that do not contain eggs or butter, and seasonal tarte tatin made with red beans, sandwiches filled with vegetables are also popular. Drinks, such as "witch chai" and "Nobushina brown rice coffee," which are original products of "Peony Hall," a Chinese herbal medicine pharmacy in Azumino, are available in a variety of gentle flavors that will soak into your body and soul.

Local Guide

The red bean tarte tatin is filled with apples! A place to take a breather during a stroll.

salon as salon

• 2F 3-5-10 Chuo, Matsumoto City, Nagano Prefecture MAP
• 12 minutes walk from Matsumoto Station
• 11:30-19:30 (L.O. 19:00) *Winter hours apply.
• Monday (open if Monday is a national holiday)
• 0263-34-1006
• None

7
LABORATORIO

"LABORATORIO" was established in 2009 following the renovation of a former pharmacy built in 1933 (Showa 8). After a renovation in July 2026, the stores that had previously been located at several sites throughout Matsumoto City were consolidated into this building.The first floor houses “MARKT,” a shop centered on the theme of “food craftsmanship,” while the second floor features “LABORATORIO CAFE” and “IFUJI Matsumoto,” the flagship store of the woodworking brand “IFUJI.”
Since its founding, the café has been beloved for its handmade English muffins, sweets, and aromatic coffee. In addition to light meals such as English muffins and soup, you can enjoy black tea, Shinshu herbal teas, and juices. The bread and sweets are homemade and baked fresh daily in the café’s own oven. It’s the perfect spot to take a break while out for a stroll.

A relaxing space that retains the atmosphere of those days

The café space is the former laboratory where medicines were compounded back when the building served as a pharmacy. Traces of the past remain throughout, from the rows of double-hung wooden windows to the high plaster ceilings and walls, and the floor that has aged to a deep amber hue. Another charm of the place is the opportunity to spend a leisurely time in this calm, historic atmosphere.On the first floor, “MARKT” features a selection of delicious souvenirs and alcoholic beverages from Nagano, as well as carefully curated ingredients, tableware, and household goods from across the country. Browsing through items selected from the perspective of “food craftsmanship” while searching for souvenirs is part of the fun.Pop-up events are also held regularly. Furthermore, on the second floor, “IFUJI Matsumoto”—the flagship store of “IFUJI,” the woodworking brand that operates LABORATORIO—has newly opened. The store features products born from repeated prototyping and experimentation in workshops in Matsumoto and Hotaka, allowing visitors to discover items unique to Matsumoto, a hub of craftsmanship.Relax at the café, browse food and lifestyle goods, and experience the art of woodworking. The entire building has been transformed into a destination where you can enjoy exploring every corner.

Local Guide

The English muffin, a favorite since the store’s founding, is a must-try when you visit. Beyond the café, if you explore the MARKT on the first floor and IFUJI Matsumoto on the second floor, you’ll discover a variety of delights—from delicious treats to everyday household items.

LABORATORIO

• 1-3-29 Ote, Matsumoto City, Nagano Prefecture MAP
• 8-minute walk from JR Matsumoto Station
• MARKT: 10:00 AM – 6:00 PM; CAFE: 11:00 AM – 6:00 PM; IFUJI: 12:00 PM – 5:00 PM
• Tuesdays and Wednesdays (Starting in the fall, closed only on Tuesdays) Year-end and New Year holidays
• 0263-36-8217
  faber LABORATORIO　0263-88-7706
  MARKT laboratorio　0263-88-1191
• Free
• Cafe and Shop 1-3-29-2F Ote, Matsumoto City, Nagano Prefecture MAP
  faber LABORATORIO 2F Kamiyama Bldg. 1-3-28 Ote, Matsumoto, Nagano MAP
  MARKT laboratorio 2-20-2 Chuo, Matsumoto city, Nagano, Japan MAP