Local Guide
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Asakusa, Tokyo, is home to a wide variety of bakeries, from long-established bakeries that have long been loved by the locals to new bakeries with a rich individuality that have attracted a lot of attention, all nestled in the downtown area. Come and enjoy the warmth and deliciousness that only Asakusa can offer, while savoring the taste of traditional craftsmanship and new sensibilities. The following are five recommended restaurants carefully selected from the "Go-KINJO Map (Local guide map)" created by the Staff/staff members of "OMO3 Asakusa by Hoshino Resorts".

Full of information collected by Staff/staff members who have visited the area themselves

 Go-KINJO Map (Local guide map) at
Go-KINJO Map (Local guide map) at "OMO Base (Travelers' Fun Lounge)" on the 13th floor of OMO3 Asakusa by Hoshino Resorts

Go-KINJO Map (Local guide map) is an original map that lists restaurants, stores, and tourist spots around "OMO by Hoshino Resorts". The map is created based on information gathered by Staff/staff members themselves, focusing on areas within walking distance from the hotel. You will find the best information that you can't find in guidebooks.

The OMO3 Asakusa by Hoshino Resorts Go-KINJO Map (Local guide map) is located in the 1st floor lobby and the 13th floor OMO Base (Travelers' Fun Lounge). The 1st floor map contains information on events useful for sightseeing, while the 13th floor OMO Base (Travelers' Fun Lounge) contains staff/staff member recommendations for restaurants and stores. The first floor contains a wide range of information, from long-established establishments to the latest trendy stores, and the information is updated daily by Staff/staff members. Please make use of this information when choosing a restaurant or walking around town.

Fresh cream coronets" that are light and fluffy and have been loved since the establishment of the bakery.

Clockwise from front center:
Clockwise from front center: "Fresh Cream Coronet" 292 yen, "Rolled Sponge Cake" 378 yen, "Siberia" 367 yen, "Beef Curry Bread" 292 yen

A long-established bakery founded in 1950, located in a residential area of Asakusa. It sells breads and cakes made with homemade cream, mayonnaise, and other ingredients.
The most popular "crème coronet" is made with fresh cream that is not too sweet, making it light and comfortable to eat. All breads are margarine- and shortening-free, making them simple yet healthy to eat. When it came to cream in the Showa period, the mainstream was butter cream. At that time, it was rare to find a downtown store that sold sweets made with fresh cream.

Showa-era sweets with an old-fashioned taste are also sold.

 The retro atmosphere of the store, with an impressive photo of Audrey Hepburn.
The retro atmosphere of the store, with an impressive photo of Audrey Hepburn.

The store also offers a variety of breads, such as "beef curry bread" and "squid geso bread," as well as "apple pie" and other cakes. The "Rolled Sponge Cake" is one of the products using traditional butter cream. The soft and fluffy sponge cake and sweet and salty cream give it a nostalgic flavor. The "Siberia," which is made by sandwiching anko (sweet bean paste) hardened with agar between sponge cakes, is another confectionery that has been loved since the Showa period.
Since the store is frequented by local residents, it is recommended to visit early in the day if you are looking for the item you want.

Local Guide Comment
A variety of sandwiches are also popular. The homemade mayonnaise is made with rice oil, which is high in vitamin E and fiber, and amanio oil, known as a healthy oil, giving it a rich yet healthy taste.
Terasawa Cake Bakery
  • Address 6-18-16 Asakusa, Taito-ku, Tokyo MAP
  •  Direction 15 minutes on foot from Asakusa Station on the Tokyo Metro and Toei Subway lines
  •  Business hours 8:00-18:00*Saturday ~17:00
  •  Closed Sun. and Wed.
  •  TEL 03-3875-5611
  •  Parking None

The specialty is a croissant with an unusual stick shape

 Croissant Camembert Cheese
Croissant Camembert Cheese" 238 yen per piece

This long-established bakery has been in business since 1947. The owner, now the third generation, runs the store with his parents. The most popular item is the Croissant Camembert Cheese. Baked in a custom-made square mold, the croissant is caramelized on the outside and has a light, crispy texture. The creamy Camembert cheese inside is an exquisite combination of sweet and salty flavors. There are also seasonal croissants such as chocolat and baked sweet potato. Many customers come to buy them as souvenirs.

Bread baking started with rationed flour from the U.S.

 The store is lined with photos taken by the predecessor and knick-knacks acquired in Germany, the predecessor's favorite travel destination.
The store is lined with photos taken by the predecessor and knick-knacks acquired in Germany, the predecessor's favorite travel destination.

The bakery opened shortly after the war, using flour rationed from the U.S. to make cobbler buns. In the beginning, they rented a classroom at an elementary school and used a disposable oven. Later, there was a time when they made bread for school lunches at elementary and junior high schools in Asakusa.

Among the 80 or so varieties of bread on offer at any given time, there are some unusual items such as currywurst, a sausage sandwiched between French bread and topped with curry powder and ketchup. The owner's father, who still works in the kitchen, makes his own breads and baked goods, which are German specialties.

Local Guide Comment
A wide variety of breads, including sweet breads, prepared breads, and breads, can be found in the store, all at reasonable prices. This is a bakery that is close to the locals and continues to be loved by the town.
Sekine Bakery
  • Address 3-41-10 Asakusa, Taito-ku, Tokyo MAP
  •  Direction 5 min. walk from Tsukuba Express Asakusa Station
  •  Business hours 7:00-19:00
  •  Closed Sunday
  •  TEL 03-3875-3322
  •  Parking None

Anpan store started when the son of an anpan maker and the daughter of a baker met.

 Clockwise from the front: Sweet Potato Anpan (available only from September to November), Koshi Anpan, Coffee Anpan, 220 yen each.
Clockwise from the front: Sweet Potato Anpan (available only from September to November), Koshi Anpan, Coffee Anpan, 220 yen each.

Opened in 1980, this anpan store was born from the marriage of the son of Matoba Seianjo, which has been in business since 1924, and the daughter of a baker. The shop always offers more than 20 varieties of anpan as well as prepared breads and other products.
The highlight is the seasonal anpan, which is made by combining white bean paste and seasonal ingredients. The "Sweet Potato Anpan", which is only available in the fall, is an addictive combination of the rich sweetness of Anno sweet potatoes from Tanegashima and the slightly aromatic white bean paste.

A wide variety of bean-jam buns of different tastes and appearances

 The elaborate-looking anpan are recommended as souvenirs.
The elaborate-looking anpan are recommended as souvenirs.

The store also offers a variety of other unique anpan products, such as the "Coffee Anpan," which is made with coffee-flavored dough and sandwiched between red bean paste and whipped cream.
The koshian and azuki bean paste are made from azuki beans grown in Hokkaido. They are characterized by a light and refreshing taste that brings out the true flavor and sweetness of the azuki beans. Koshi Anpan," which allows customers to directly enjoy the traditional taste of the bean-jam factory that has been in operation since the Taisho Era (1912-1926), is the store's most popular item. The salted cherry blossoms on top of the bread add a nice accent.
If you want to try a variety of anpan, visit in the morning when many products are available.

Local Guide Comment
Seasonal anpan are "Sakura anpan" in spring, "lemon anpan" in summer, and "yuzu anpan" in winter. It is nice to be able to feel the change of the four seasons in Japan through anpan.
An-desu MATOBA
  • Address 3-3-2 Asakusa, Taito-ku, Tokyo MAP
  •  Direction 15 minutes on foot from Asakusa Station on the Tokyo Metro and Toei Subway lines
  •  Business hours 7:30-18:30
  •  Closed Sunday, Holidays
  •  Admission Fee 03-3876-2569
  •  Parking None

Healthy breads and baked goods made with homemade yeast and domestic wheat

 Clockwise from bottom right:
Clockwise from bottom right: "plain bagel" 260 yen, "walnut fig" 350 yen, "round bread" 220 yen, "whole grain scone" 220 yen

This small bakery is run by two Asakusa-born sisters. They sell bread and baked goods made with homemade yeast and domestic flour.
The popular "plain bagel" has a rich, chewy texture and is very satisfying. We also sell "whole grain scones" with a crunchy texture rich in dietary fiber and bread made with seasonal fruits. What is important to us is to use domestic and organic ingredients grown in our own immediate environment. The breads have a rich flavor that makes you want to eat them every day.

A bakery of sisters who started out making yeast

 The store has a warm atmosphere with the aroma of yeast. The store run by the friendly and cheerful sisters has many fans.
The store has a warm atmosphere with the aroma of yeast. The store run by the friendly and cheerful sisters has many fans.

Bread baking started with my sister's hobby of making yeast. Using homemade yeast grown only with organic raisins and water, she taught herself how to make bread from the selection of flour.
The simple "round bread" made with unsalted butter from Hokkaido and kibito from Kagoshima Prefecture has been a signature product since the opening. The bread's lovely shape, each with its own character, reveals the careful handiwork of the artisans. The round, colonized shape is soothing and makes you feel happy every time you bite into one.

Local Guide Comment
This popular store attracts many customers right after it opens at 11:00. Early hours are recommended when visiting the store, as items are sometimes sold out by midday.
Konohana
  • Address 1F, 3-25-6 Asakusa, Taito-ku, Tokyo MAP
  •  Direction 10 min. walk from Tobu Railway Asakusa Station
  •  Business hours 11:00-16:00
  •  Closed Sunday, Monday, Tuesday, Holidays
  •  TEL 03-3874-7302
  •  Parking None

Asakusa Anpan" filled with red bean paste and fresh cream

 Asakusa anpan (sweet bean paste): 300 yen per piece
Asakusa anpan (sweet bean paste): 300 yen per piece

The bakery is located on Kaminarimon Street, where tourists come and go. Many people come to buy "Asakusa anpan" branded with the word "Asakusa" (meaning "Asakusa" in Japanese). This signature item is filled with fresh cream and red bean paste, and when held in the hand, it feels very heavy. The dough is mixed with low-acid Caspian Sea yogurt, which gives it a rich and moist texture. The fresh cream and rich anko (red bean paste) perfectly balance the sweetness of the dough, giving the bread a familiar yet rich taste.

Asakusa's new specialty is perfect as a souvenir!

 A wide variety of breads are lined up in the cozy store.
A wide variety of breads are lined up in the cozy store.

Opened in 2012, the store's owner is the sole bread baker. Asakusa Anpan was born out of a desire to create a souvenir representative of Asakusa, and immediately attracted attention with its distinctive branding and square, colon-like appearance, selling more than 800 pieces a day. Today, it has become a new Asakusa specialty.
In addition to the standard Koshi Anpan and Tsubu Anpan, seasonal Anpan such as cherry blossom and pumpkin are also available. Other sweet breads and prepared breads are sold at reasonable prices, attracting not only tourists but also locals.

Local Guide Comment
To fully enjoy the fresh taste of anpan with fresh cream, it is recommended to eat it right after you buy it. Asakusa Anpan is also available at Food &Drink Station, OMO3 Asakusa by Hoshino Resorts.
KURAGE
  • Address 1-7-1 Asakusa, Taito-ku, Tokyo MAP
  •  Direction 5 minutes walk from Asakusa Station of Tokyo Metro and Toei Subway
  •  Business hours 9:00-19:00
  •  Closed Tuesdays and Wednesdays
  •  TEL 03-6231-6882
  •  Parking None
The information in this article is current as of the date of the update. Please check before visiting as they are subject to change.