[Staff-led Hotel Tour] "OMO3 Asakusa by Hoshino Resorts," where you can overlook Senso-ji Temple and Tokyo Skytree® and discover the deep side of Asakusa
Located just steps away from the bustling "Senso-ji Temple," "OMO3 Asakusa by Hoshino Resorts" is a hotel where you can experience the profound charm of Asakusa.
Activities that guide you into the world of Asakusa, woven with Edo atmosphere and downtown culture, the "OMO Food & Drink Station" where you can casually enjoy local flavors with 24-hour self-service, and the superb view of Senso-ji Temple and Tokyo Skytree® from within the hotel. At OMO3 Asakusa, you can encounter the "iki" (chic) daily life that the locals have cherished and protected, rather than just the face of a tourist destination.
For this feature, the Michikusa Guide editorial department toured the hotel and the city with guidance from staff who know Asakusa's history and culture inside and out.Along with the "true face" of this city that only the staff know, we will deliver tips to help you enjoy your Asakusa trip even more deeply.
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OMO3 Asakusa
Momoka Kazuki
Joined Hoshino Resorts in 2022. After working at KAI Kinugawa for three years, transferred to OMO3 Asakusa in June 2025. As an "OMO Ranger" guide for city walks, she is exploring the streets of Asakusa every day. Leave it to her for deep gourmet information frequented by Asakusa locals!
Staff
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Michikusa Guide Editorial Department
We operate a site that makes you want to take a little "detour" (michikusa), sharing recommended information about the area that only locals would know.
Participant
Guided tour of the facility by staff
1. Facilities
Conveniently located just a 4-minute walk from Asakusa Station, with extensive facilities to support a comfortable stay.
A fusion of smart comfort and downtown culture. A lobby overflowing with the essence of Asakusa.
Located about a 4-minute walk from Asakusa Station, which is approximately 20 minutes from Tokyo Station. It is situated on the east side of Senso-ji Temple, offering a prime location where you can enjoy exploring the temple grounds or eating your way through Nakamise-dori Street as soon as you step outside.
The lobby is filled with modern designs inspired by the downtown culture of Asakusa, which has long thrived on craftsmanship.
With automated check-in using tablet terminals and smart payment systems, procedures are smooth, ensuring a comfortable start to your trip. A handmade "Neighborhood Map" is drawn on the wall, and original goods related to the local area are lined up on the shelves, building excitement for the journey ahead.
From famous shops to hidden gems, our "Neighborhood Map" is packed with the charm of Asakusa.
Inside the hotel, we have installed two "Neighborhood Maps" with different features on the 1st and 13th floors. These are updated regularly based on information gathered by our staff as they walk around the city every day. The map on the 1st floor is called the "Seasonal Fun Map" and features annual events and seasonal information. It lets you know the "now" of Asakusa, a city with many festivals and events throughout the year.
On the other hand, the map on the 13th floor is characterized by an overwhelming amount of information, covering even hidden gems visited by locals. Just looking at it will fill you with the excitement of planning your next outing. We recommend using the 1st-floor map when you want to head out immediately, and the 13th-floor map when you want to take your time searching for shops.
Katsuki-san
If you find a shop you are interested in while looking at the map, please feel free to ask our staff. We can provide even deeper information. We would be happy if the map helps you fall in love with the city of Asakusa even more.
Travel light or stay for a long time with peace of mind. Lockers and coin-operated laundry are available.
OMO3 Asakusa is well-equipped with convenient facilities to enhance your travel experience. In front of the front desk on the 1st floor, there are lockers that guests can use freely to store their luggage. They can be used before check-in or after check-out, allowing you to drop off heavy bags and head straight out to explore Asakusa.
In addition, there are two coin-operated laundry machines at the back of the lobby, providing peace of mind for those on long stays or those who want to travel light by minimizing their luggage.
Enjoy the ever-changing scenery of Asakusa from various spots within the hotel.
Views of Senso-ji Temple and Tokyo Skytree® from the OMO Base and rooftop terrace on the 13th floor.
Head to the "OMO Base" public space on the 13th floor. You can look out over Senso-ji Temple from the large glass windows, and if you step out onto the open terrace, you can see Tokyo Skytree® up close.
Furthermore, up the stairs from the 13th floor is the rooftop terrace. An unobstructed view spreads out before you, where you can enjoy the unique Asakusa landscape all at once, with the historic grounds of Senso-ji Temple to the west and the modern Tokyo Skytree® to the east. Feeling the pleasant breeze, I was able to fully enjoy the sky and the city of Asakusa as they changed their appearance over time.
Katsuki-san
The rooftop terrace is a scenic spot that only guests can enjoy. Whether it is the clear morning air, the city dyed in the colors of dusk, or the sparkling night illuminations, you will encounter moving sights no matter when you visit. Please find your favorite time of day to spend here.
2. Guest Rooms
Rooms with views of Tokyo Skytree® are available, including the "Yose Twin Room" which embodies the culture of Rakugo.
Guest rooms that combine playful design with comfortable convenience.
The Yose Twin Room is a concept room inspired by the yose, a symbol of laughter in Asakusa. It is a Western-style room that incorporates Japanese touches such as shoji screens and lantern-style lighting. You can take off your shoes and relax in comfort. A space where you can take off your shoes and relax comfortably spreads out, and depending on the room, you can even view the Tokyo Skytree® from the window.
Although the room is compact, it is designed with various features to ensure a comfortable stay. For example, large suitcases can be stored in a dedicated space under the bed and taken out only when needed. The separate bathroom, toilet, and vanity area are also a welcome feature.
The room is also filled with playful touches, such as a red carpet reminiscent of a yose stage and a headboard featuring the characters for "Oiri" (full house). It was a relaxing space that combined convenience and fun.
Asakusa-themed room items to brighten up your stay.
The guest rooms are equipped with items that will lift your spirits, such as original cups decorated with traditional Edo characters and OMO cushions featuring motifs of Asakusa's traditions and culture.
As for amenities, basic bath items like shampoo and body soap are provided, while items such as toothbrushes and skincare products can be picked up as needed from the lobby on the first floor (some items are for a fee). I changed into comfortable, soft loungewear and spent a relaxing time in a space overflowing with the essence of Asakusa.
Katsuki-san
The "Yose Twin Room" is a guest room with a Yose (vaudeville theater) motif, symbolizing Asakusa's entertainment culture. It is furnished with a red carpet and purple cushions inspired by a stage, reflecting our wish for guests to "spend time sharing stories of their travels."
3. Meals
Savor the deep culinary delights of Asakusa, both within the hotel and at long-established local shops.
The OMO Food & Drink Station is open 24 hours a day for your convenience.
A must-visit spot in the hotel is the "OMO Food & Drink Station" in the OMO Base, where you can shop 24 hours a day on a self-service basis. It offers a lineup of about 100 products, and a great feature is that you can freely choose your favorite menu items to suit your travel style or mood that day. Some items are collaborations with local neighbors that you can only get here, such as the Inari sushi from "Fukujuya," which is deeply rooted in the Asakusa neighborhood.
The biggest appeal is not just its convenience, but the ability to encounter delicious local food while staying in the hotel. It is a space that fulfills both the need for a quick meal and the desire to experience the deep charm of Asakusa.
Katsuki-san
Please feel free to drop by like a cafe during your sightseeing. We also have famous Asakusa products such as Asakusa Anpan, so it is also recommended for choosing souvenirs. You can spend a relaxing time away from the hustle and bustle of the city while gazing at the scenery.
Enjoy breakfast with exclusive bread from the long-established Cake Shop Terasawa while gazing at Tokyo Skytree®.
For breakfast, head to the "OMO Food & Drink Station." This time, I chose a plan that included a 1,000-yen ticket that can also be used for breakfast inside the hotel, so I was able to pay easily by scanning a QR code.
Among the array of appealing food options, I purchased the exclusive "Croque Monsieur," a collaboration between the local Asakusa famous shop "Cake Shop Terasawa" and OMO3 Asakusa, as well as their popular cream cornet. The Croque Monsieur was hearty and very satisfying, while the cream cornet had a light, easy-to-eat sweetness with fresh cream.
The OMO Food & Drink Station is equipped with a coffee machine, microwave, and toaster, so I toasted the bread I bought before eating it. Having breakfast with freshly brewed coffee and old-fashioned handmade bread while gazing at the Tokyo Skytree® was a luxurious morning moment.
For lunch and dinner, enjoy Asakusa's gourmet food by referring to our neighborhood map.
For lunch and dinner, I tried out some of the restaurants listed on the neighborhood map.
For lunch, I went to "Grill Grand," a Western-style restaurant located in the Kannon-ura area north of Senso-ji Temple. In the Showa-retro, high-class interior, I enjoyed a mellow cream croquette packed with the umami of crab, and an omelet rice. My heart was filled by the taste of this long-established shop that has been loved for many years.
For dinner, I visited "Komagata Dozeu," founded in 1801, and experienced their "dozeu nabe" (loach hot pot), which boasts over 200 years of history, in a space that retains the atmosphere of the Edo period. Thanks to the neighborhood map, I was able to experience the deep food culture of Asakusa that I might not have found on my own.
Katsuki-san
Asakusa is a town filled with shops brimming with human warmth. If you are unsure what to eat, we recommend choosing from the "Tempura, Sushi, Eel, and Soba" that have been loved since the Edo period. Please use our neighborhood map as a guide to visit the famous shops loved by the locals.
4. Activities
From guided tours to evening events, enjoy a wealth of experiences that let you feel the "Iki" (spirit/culture) of Asakusa.
Experience the "Iki" (chic) spirit on a guided tour that visits different Asakusa shops each day.
In the evening, I joined the "Asakusa Jozu no Iki Meguri" tour, which visits "stylish" local shops in Asakusa on a rotating basis. First, I learned deeply about the history and culture of Asakusa from an "OMO Ranger" who knows the city inside and out before heading out into the streets.
Actually, it seems that Asakusa in the Edo period was a "paper town" where recycled paper production flourished. After listening to an explanation that included books from that time and learning about the historical background, I went to "watashino," a shop that handles washi paper goods handmade one by one by washi craftsmen. I touched the carefully selected washi goods and was even able to experience papermaking myself. It was a special moment where I could feel the culture of craftsmanship in Asakusa firsthand.
Katsuki-san
In the Edo period, there were as many as 1,000 recycling businesses, and the city was a production center for recycled paper such as facial tissues. Through this tour, you can feel how the "iki" (chic) culture, which dislikes extravagance and prefers simplicity, is still alive today.
Evening events packed with Asakusa charm to help you soak in the memories of your sightseeing.
At night, I went to the evening event "Asakusa Yoimise" held at the OMO Base. The space, lit by rows of lanterns, transforms from the daytime to create an atmosphere like the approach to Senso-ji Temple at night. Once an hour, images related to Asakusa's "seasonal almanac" are projected onto the large windows, allowing you to enjoy the lively scenes of the city throughout the four seasons. The images blended beautifully with the real night view spreading outside the window, making for an experience you can only have here.
Furthermore, on Fridays and Saturdays from 9:00 PM, an event where you can casually enjoy live Rakugo is also held. Listening to Rakugo up close was full of presence.
Also, a "Shime Oyatsu Yatai" (late-night snack stall) appeared in a corner of the OMO Base. I enjoyed making my own original ice cream monaka by combining ice cream and monaka wafers from a local shop.
Immersed in the atmosphere of Asakusa, I spent a moment perfect for wrapping up the day.
Katsuki-san
The Rakugo performance begins with an easy-to-understand explanation from an OMO Ranger, so even those new to Rakugo can enjoy it with peace of mind. Please laugh to your heart's content and recharge your energy for your Asakusa sightseeing the next day.
Visit Senso-ji Temple before the crowds arrive. Experience the unique morning scenery on our "Iki-dane, Ake no Asakusa Sanpo" (Chic Morning Asakusa Stroll).
In the morning, I joined the guided tour "Iki da ne, Ake no Asakusa Sanpo" (How chic, Asakusa at dawn) to explore the grounds of Senso-ji Temple early in the morning.
The meeting point is the rooftop terrace. The guided tour begins with a refreshing feeling as you gaze out at the Tokyo Skytree® and Senso-ji Temple in the morning. Looking down from above at Senso-ji Temple, wrapped in silence and completely different from the bustle of the day, was a fresh experience—a sight only guests staying here can encounter.
Afterwards, we headed out into the quiet temple grounds, free of tourists. The time spent walking leisurely through Senso-ji Temple in such a calm atmosphere is unique to this morning guided tour. During the walk, I was shown photogenic spots and captured the special scenery of Senso-ji Temple in the morning. Through the guided tour, I learned about the history of Senso-ji Temple and Asakusa Shrine, as well as their deep connection with the local people, which deepened my understanding of Asakusa.
Katsuki-san
On the tour, you can also hear stories about the chic "Asakusa-kko" (locals), such as how the townspeople protected Senso-ji Temple when there was a fire in the past. Experience Senso-ji Temple in a way that is different from the usual tourist spot, which can only be seen in the morning hours.
*The information provided is current as of the date of the article's update. Please check in advance as it may be subject to change.
Interview with the staff!
- Please tell us the top recommended points of "OMO3 Asakusa" that make it different from other hotels.
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Katsuki-san
This is an activity where you can feel like a "chic Asakusa local" with guidance from an OMO Ranger. The appeal lies in being able to enjoy an experience that blends into the daily life of the downtown area while visiting famous shops in the back alleys and hearing stories about the history of Asakusa. You will encounter new charms of Asakusa.
- Please tell us how you recommend spending the morning and night at OMO3 Asakusa.
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Katsuki-san
In the morning, join our exclusive tour for hotel guests. If you walk through the quiet Senso-ji Temple before the crowds arrive, you can feel like a local. At night, please immerse yourself in the superb night view of "New and Old Tokyo" woven by the illuminated Senso-ji Temple and Tokyo Skytree® that can be seen from within the hotel.
- What are the recommended hidden spots for someone like you, Kazuki-san, who knows everything about Asakusa?
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Katsuki-san
I highly recommend the "Kannon-ura" area, located north of Senso-ji Temple, away from the hustle and bustle. It is an area that once flourished as a geisha district and is frequented by locals, and you can feel the particularly atmospheric vibe of the town at night. I recommend spending a relaxing time at an izakaya you happen to find.
- Lastly, are there any small details or behind-the-scenes stories about the hotel that guests might not notice?
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Katsuki-san
The round chairs in the lobby and guest rooms are designed with inspiration from the zabuton cushions used in rakugo. In fact, the materials are different: the lobby features modern "leather," while the rooms use "fabric" for a more relaxing feel. Please be sure to pay attention to that difference.
Impressions after the stay
Starting with the gentle scent of incense drifting from the joko-ro (incense burner) in the lobby, the hotel is filled with Asakusa-esque touches, such as crafts and items incorporating motifs unique to the area. Furthermore, during the morning hours when the bustle of Nakamise-dori Street settles down, and in the Kannon-ura area a little further away from the tourist spots, I was able to feel the Edo atmosphere and downtown culture more closely. It was a stay where I encountered the "stylish" charm of Asakusa that even those living in Tokyo might not know about.





