[Staff-Led Hotel Tour] “OMO3 Asakusa by Hoshino Resorts”: Overlooking Senso-ji Temple and Tokyo Skytree®, where you can discover the authentic charm of Asakusa
Situated right next to the bustling Senso-ji Temple, “OMO3 Asakusa by Hoshino Resorts” is a hotel where you can experience the profound charm of Asakusa.
Enjoy activities that guide you into the world of Asakusa—where Edo-era charm and traditional downtown culture intertwine—the “OMO Food & Drink Station,” where you can casually enjoy local flavors via 24-hour self-service, and the views of Senso-ji Temple and Tokyo Skytree® from within the hotel ® . At OMO3 Asakusa by Hoshino Resorts, you can experience not just the surface of a tourist destination, but the “refined” everyday life that locals have cherished and preserved over the years.
So this time, the MICHIKUSA Guide ~ An Original Japan Travel Guide by Hoshino Resorts' local staff toured the hotel and the neighborhood, guided by staff members who know Asakusa’s history and culture inside and out. Along with the “true face” of this neighborhood—known only to staff members—we’ll share tips to help you enjoy your Asakusa trip even more deeply.
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OMO3 Asakusa by Hoshino Resorts
Momoka Kazuki
Joined Hoshino Resorts in 2022. After working at Hoshino Resorts KAI Kinugawa for three years, she transferred to OMO3 Asakusa by Hoshino Resorts in June 2025. As an “OMO Ranger”—a guide for walking tours—she’s exploring the streets of Asakusa every day. Leave it to me for insider dining tips that only locals know!
Staff/staff member
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MICHIKUSA Guide ~ An Original Japan Travel Guide by Hoshino Resorts' Local Staff
I am managing a website that provides recommended information about the area that I know only because I live there.
Experience
Staff/staff member's guide to the museum
1. Property and Amenities
Conveniently located about a 4-minute walk from Asakusa Station. Well-equipped facilities to ensure a comfortable stay
A blend of modern comfort and traditional downtown culture. A lobby brimming with the essence of Asakusa
About a 4-minute walk from Asakusa Station, which is approximately 20 minutes from Tokyo Station. Situated to the east of Senso-ji Temple, the hotel’s prime location allows guests to step right outside and immediately enjoy a stroll through the temple grounds or sample street food along Nakamise Street.
The lobby is dotted with modern design elements inspired by the traditional downtown culture of Asakusa, where craftsmanship once flourished.
With the introduction of self-check-in via tablet and smart payment options, check-in is smooth and hassle-free, ensuring a comfortable start to your trip. Hand-drawn “Go-KINJO Maps” adorn the walls, and shelves are lined with original merchandise tied to the local area, building anticipation for the journey ahead.
From famous restaurants to hidden gems. A “Go-KINJO Map (Local guide map)” packed with Asakusa’s charms
Two Go-KINJO Maps, each with its own unique features, are displayed on the 1st and 13th floors of the building. They are updated regularly based on information gathered daily by our staff members as they walk around the neighborhood.The map on the 1st floor, titled the “Fun-Right-Now Seasonal Calendar Map,” lists annual events and seasonal information. It lets you know what’s happening “right now” in Asakusa, a neighborhood known for its many festivals and events throughout the year.
On the other hand, the map on the 13th floor is characterized by its overwhelming amount of information, covering even hidden gems frequented by locals. Just looking at it fills you with excitement as you plan your next outing. We recommend using the 1st-floor map when you want to head out right away, and the 13th-floor map when you want to take your time exploring shops.
Ms. Katsuki
If you spot a shop that catches your eye on the map, please feel free to ask a Staff member. We’ll be happy to provide you with even more in-depth information. We’d be delighted if this map helps you fall even more in love with the neighborhood of Asakusa.
Perfect for both hands-free sightseeing and extended stays. Fully equipped with lockers and a coin-operated laundry facility
OMO3 Asakusa by Hoshino Resorts is fully equipped with convenient amenities designed to enhance your travel experience. In front of the Front desk on the 1st floor, you’ll find lockers where guests can freely store and retrieve their luggage on their own. You can use them before check-in or after check-out, allowing you to drop off your heavy luggage and head straight out to explore Asakusa.
Additionally, there are two coin-operated laundry machines at the back of the lobby, providing peace of mind for guests on extended stays or those who want to travel light with as little luggage as possible.
Enjoy views of Asakusa’s ever-changing streetscape from various spots throughout the hotel
Views of Senso-ji Temple and Tokyo Skytree® from the OMO Base (Travelers' Fun Lounge) on the 13th floor and the rooftop terrace
Head to “OMO Base (Travelers' Fun Lounge)” on the 13th floor. From the large glass windows, you can look out over Senso-ji Temple, and if you step out onto the open-air terrace, you’ll have a close-up view of the Tokyo Skytree®.
Furthermore, if you take the stairs up from the 13th floor, you’ll find the rooftop terrace. With unobstructed views stretching out before you—the historic grounds of Senso-ji Temple to the west and the modern Tokyo Skytree® to the east—you can fully enjoy the unique scenery of Asakusa all at once.While feeling the pleasant breeze, I was able to savor the sky and the streets of Asakusa as their appearance changed with the passing of time.
Ms. Katsuki
The rooftop terrace is a spot with breathtaking views reserved exclusively for our guests. Whether it’s the crisp morning air, the city bathed in the colors of sunset, or the sparkling nighttime lights, you’re sure to be moved no matter when you visit. We hope you’ll discover your favorite time to enjoy it.
2. Guest Rooms
Some guest rooms offer views of Tokyo Skytree®. The “Yose Twin Room” embodies the culture of rakugo.
Guest rooms that balance playful design with the convenience of a comfortable stay
The “Yose Twin Room,” a concept room inspired by “yose”—Asakusa’s symbol of comedy—is a Western-style room that incorporates Japanese elements such as shoji screens and lantern-style lighting. It’s comfortable because you can take off your shoes and relax.The spacious guest room allows you to take off your shoes and relax comfortably, and depending on the guest room, you can even enjoy a view of Tokyo Skytree® from the window.
Although the guest room is compact, thoughtful touches for a comfortable stay are found throughout. For example, large suitcases can be stored in a dedicated space under the bed and retrieved only when needed.Another welcome feature is that the bath, toilet, and sink are separate.
The room is also charming for its playful touches, such as the red carpet inspired by a traditional rakugo stage and the headboard featuring the characters for “full house.” It was a space where convenience and enjoyment coexist, perfect for a relaxing stay.
Asakusa-themed guest room amenities to enhance your stay
The guest room is filled with items designed to lift your spirits, such as original cups featuring traditional Edo-style calligraphy and OMO cushions inspired by the traditions and culture of Asakusa.
While basic bath amenities such as shampoo and body wash are provided, guests can pick up items like toothbrushes and skincare products as needed in the first-floor lobby (some items are available for a fee). After changing into comfortable, soft-to-the-touch robes, I was able to relax in a space brimming with the essence of Asakusa.
Ms. Katsuki
The “Yose Twin Room” is a guest room themed around the yose—traditional comedy theaters that symbolize Asakusa’s entertainment culture. It features a red carpet and purple cushions designed to resemble a traditional yose stage, embodying our hope that you’ll spend time here sharing lively stories of your travels.
3.Dining
Whether on the premises or at the neighborhood’s long-established eateries, savor Asakusa’s hidden culinary gems
The “OMO Food&Drink Station,” where you can drop by anytime, 24 hours a day
One spot you’ll definitely want to visit inside the hotel is the “OMO Food & Drink Station” at OMO Base (Travelers' Fun Lounge), a 24-hour self-service shop.With a lineup of about 100 items, it’s great that you can freely choose your favorite options to suit your travel style or the mood of the day. Among them are collaboration products available exclusively here with local neighbors, such as Inari sushi from “Fukujuya,” a shop deeply rooted in the Asakusa neighborhood.
It’s not just convenient—the biggest draw is being able to discover delicious local treats right from within the hotel. It’s a space that satisfies both the desire for a quick bite and the wish to experience the authentic charm of Asakusa.
Ms. Katsuki
Feel free to drop by for a casual visit, just like stopping at a café, between sightseeing trips. We also carry a selection of Asakusa specialties, such as Asakusa anpan, making it a great spot to pick out souvenirs. You can relax here, away from the hustle and bustle of the city, while taking in the views of the neighborhood.
Enjoy breakfast while gazing at Tokyo Skytree®, featuring limited-edition bread from the long-established “Cake Shop Terasawa”
For breakfast, head to “OMO Food&Drink Station.” Since I’d booked a plan that included a 1,000-yen voucher valid for breakfast at the hotel, I was able to pay easily by scanning a QR code.
Amid a lineup of tempting foods, I purchased the limited-edition “Croque-Monsieur”—a collaboration between the renowned local Asakusa shop “Cake Shop Terasawa” and OMO3 Asakusa by Hoshino Resorts—as well as their popular cream cornet.The croque-monsieur was hearty and very satisfying, while the cream cornet had light whipped cream and a mild, easy-to-enjoy sweetness.
The OMO Food&Drink Station is equipped with a coffee machine, microwave, and toaster, so I toasted the bread I’d bought in the toaster before eating it. Breakfast—with a cup of freshly brewed coffee and a piece of traditional, handmade bread in hand, while gazing at Tokyo Skytree®—was a truly luxurious way to start the day.
For lunch and dinner, use the Go-KINJO Map (Local guide map) to fully enjoy Asakusa’s culinary delights
For lunch and dinner, I visited restaurants listed on the Go-KINJO Map (Local guide map).
For lunch, we went to “Grill Grand,” a Western-style restaurant located in the Kannon-ura area north of Senso-ji Temple. In the restaurant’s retro Showa-era yet sophisticated interior, we savored the smooth cream croquettes, packed with the rich flavor of crab, and the omelet rice. The flavors of this long-established restaurant, beloved for many years, truly satisfied our hearts.
In the evening, I visited “Komagata Dozeu,” founded in 1801, and experienced their “dozeu nabe” (loach hot pot)—a dish boasting over 200 years of history—in a space that retains the atmosphere of the Edo period. Thanks to the Go-KINJO Map (Local guide map), I was able to experience the deep culinary culture of Asakusa that I would have had a hard time discovering on my own.
Ms. Katsuki
Asakusa is a neighborhood full of shops brimming with warmth and hospitality. If you’re not sure what to eat, we recommend choosing from the classics that have been beloved since the Edo period: tempura, sushi, eel, and soba. Use the Go-KINJO Map (Local guide map) as a guide and visit some of the famous local favorites.
4. Activities
From guided tours to nighttime events—a wealth of experiences to feel Asakusa’s “Iki” (culture)
Experience the “iki” spirit of Asakusa on daily guided tours of local shops
In the evening, I joined the “Asakusa Jōzu no Iki Meguri” tour, which takes participants to a different “stylish” local spot in Asakusa each day. First, we learned in depth about Asakusa’s history and culture from the “OMO Rangers”—who know the neighborhood inside and out—before heading out into the streets.
Actually, I learned that during the Edo period, Asakusa was a “town of paper” where recycled paper production flourished. After listening to an explanation that incorporated historical texts from that era and learning about the historical background, we headed to “watashino,” a shop that carries washi goods hand-made one sheet at a time by washi artisans.We got to touch these meticulously crafted washi goods and even experience paper-making firsthand. It was a special moment where we could truly experience Asakusa’s culture of craftsmanship firsthand.
Ms. Katsuki
Back in the Edo period, there were as many as 1,000 recycling businesses in the area, and it was a major production center for recycled paper products such as handkerchiefs. On this tour, you’ll experience how the “iki” culture—which eschews luxury and favors simplicity—still thrives today.
Evening events brimming with Asakusa charm to savor the afterglow of your sightseeing
In the evening, we headed to “Asakusa Yoimise,” a nighttime event held at OMO Base (Travelers' Fun Lounge).The space, lined with rows of lit paper lanterns, takes on an atmosphere completely different from daytime—it feels just like the approach to Senso-ji Temple at night. Once an hour, footage related to Asakusa’s “seasonal calendar” is projected onto the large windows, allowing visitors to enjoy lively scenes of the town throughout the four seasons.The visuals blended beautifully with the real night view spreading outside the window, creating an experience you can only have here.
Additionally, starting at 9:00 PM on Fridays and Saturdays, there’s an event where you can casually enjoy live rakugo performances. Listening to rakugo up close was incredibly immersive.
In addition, a “Shime-Oyatsu Yatai” (Dessert Stall) made an appearance in a corner of OMO Base (Travelers' Fun Lounge). I combined ice cream from a local shop with monaka wafers to create my very own custom ice cream monaka.
Soaking in the atmosphere of Asakusa, I spent a moment perfect for wrapping up the day.
Ms. Katsuki
The rakugo performance begins with an easy-to-understand explanation from the OMO Rangers, so even first-timers can feel at ease. Laugh your heart out and recharge your energy for tomorrow’s sightseeing in Asakusa.
Visit Senso-ji Temple when it’s free of tourists. Experience the unique morning scenery on the “How Chic! A Morning Stroll Through Asakusa” tour
In the morning, I joined an early-morning guided tour of the Senso-ji Temple grounds called “How Chic! A Dawn Stroll Through Asakusa.”
The meeting point was the rooftop terrace. The guided tour began with a refreshing feeling as we gazed at the Tokyo Skytree® and Senso-ji Temple in the morning light.In stark contrast to the daytime bustle, looking down on Senso-ji Temple from above—enveloped in silence—was a refreshing experience and a sight only available to hotel guests.
Afterward, we ventured into the quiet temple grounds, free of tourists. The time spent strolling leisurely through Senso-ji Temple in this serene atmosphere was something unique to the morning guided tour.During our stroll, our guide pointed out some photo-worthy spots, and we captured the special morning scenery of Senso-ji on camera. Through the guided tour, we learned about the history of Senso-ji and Asakusa Shrine, as well as their deep connections with the local community, which deepened our understanding of Asakusa.
Ms. Katsuki
During the tour, you’ll also hear stories from “iki” Asakusa locals, such as the tale of how the townspeople protected Senso-ji Temple during a fire long ago. Experience Senso-ji Temple in a way that’s different from the usual tourist spots—a side of it that’s only visible in the morning.
The information in this article is current as of the date of the update. Please check before visiting as they are subject to change.
Interview with Staff/staff member!
- What are the top highlights of “OMO3 Asakusa by Hoshino Resorts” that set it apart from other hotels?
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Ms. Katsuki
This is an activity guided by the OMO Rangers that lets you feel like a “stylish Asakusa local.” The appeal lies in the experience of blending into the daily life of the old downtown neighborhood as you visit famous hidden gems in the back alleys and listen to stories about Asakusa’s history. You’ll discover a whole new side of Asakusa’s charm.
- Please tell us your recommended ways to spend the morning and evening at OMO3 Asakusa by Hoshino Resorts.
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Ms. Katsuki
In the morning, join the tour exclusive to hotel guests. Strolling through Senso-ji Temple before the crowds arrive lets you experience the feeling of being a local. At night, be sure to soak in the breathtaking night view of “Tokyo’s past and present”—the illuminated Senso-ji Temple and Tokyo Skytree®—visible right from the hotel.
- As someone who knows Asakusa inside and out, what are your favorite hidden gems, Ms. Katsuki?
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Ms. Katsuki
We highly recommend the “Kannon-ura” area north of Senso-ji Temple, away from the hustle and bustle. This area, once a thriving red-light district frequented by locals, exudes a particularly atmospheric vibe at night. We recommend spending some leisurely time at an izakaya you happen to stumble upon.
- Finally, are there any little details or behind-the-scenes stories about the hotel that guests/customers might not notice?
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Ms. Katsuki
The round chairs in the lobby and guest rooms were designed with inspiration drawn from the cushions used in rakugo performances. In fact, the lobby features modern “leather upholstery,” while the guest rooms use “fabric” for a more relaxing feel—the materials are intentionally different. Be sure to take note of these distinctions.
Impressions after your stay
From the gentle scent of incense wafting from the lobby’s incense burner to the crafts and items incorporating motifs unique to Asakusa, the hotel is dotted with touches of Asakusa’s charm throughout.Furthermore, during the morning hours when the bustle of Nakamise Street subsides, and in the Kannon-ura area—a bit removed from the main tourist spots—I could feel the atmosphere of Edo and the culture of the old downtown district up close. It was a stay that allowed me to discover the “chic” charm of Asakusa—a side that even those living in Tokyo might not be aware of.





