1
Marutama "Tannafakuru"

Brown sugar sweets with a gentle, heartwarming sweetness

"Tannafakuru" is a simple baked confection made from brown sugar, flour, and eggs. It was created in 1887 (Meiji 20) as a substitute for "Kunpen," a Ryukyu confection passed down from the Ryukyu Kingdom era that was too expensive for the common people to enjoy. Today, it is widely known as one of Okinawa's representative baked goods.
The name Tannafakuru is said to be derived from the founder's nickname. The surname "Tamanafa" is "Tannafa" in the Okinawan dialect, and combined with "Kuru," which means dark-skinned, it became "Tannafakuru."

Pure brown sugar from Iheya Island is packed with minerals and vitamins

Every step of making Tannafakuru is done by hand. They are carefully crafted, with the ingredients and baking time adjusted slightly depending on the season and weather. They use pure brown sugar from Iheya Island, which is rich in minerals and vitamins, and are characterized by a subtle saltiness and bittersweet sweetness. The deliciousness of the brown sugar is the secret to the taste of Tannafakuru.
In Okinawa, there is a word "shiibun" that refers to a bonus or extra, and there is a custom of giving an extra item to customers as a token of gratitude. Even now that they are sold in supermarkets, they are sold in packs of 11.

Local
Supporter

Because of the simple flavor of brown sugar, you'll find yourself reaching for a second or third piece. It's perfect as a tea snack or a treat for children.

[Product Name/Price] "Tannafakuru" 370 yen
[Expiration Date] 1 month from manufacture
[Retailers] Marutama, supermarkets within the prefecture, Okinawa specialty stores, online shops, etc.

Marutama Co., Ltd.

• 709-3 Kokuba, Naha City, Okinawa Prefecture MAP
• Approx. 15 minutes by car from Naha Airport
• 12:00–17:00
• Irregular holidays *Please check by phone in advance
• 098-853-9719
• None
• There is a direct sales shop attached to the factory

2
Okinawa Morinaga Milk Industry "Morinaga Yogo"

A local drink familiar to the people of Okinawa

There are several Okinawa-exclusive drinks, but "Morinaga Yogo" is a popular product that has even been sold nationwide for a limited time. It is a drink loved by people of all ages, from children to adults.
Launched in 1962 (Showa 37), it can be called Okinawa's soul drink, having been enjoyed for 60 years since. In 2016, it was certified as an excellent prefectural product recommended by Okinawa Prefecture. It has a sweet, sour, and refreshing taste that is easy to drink even in Okinawa's year-round warm climate.

A drink developed to contribute to the health of Okinawan residents

It was developed by Mamoru Arakaki, the founder of Okinawa Morinaga Milk Industry, with the desire to contribute to the health of the people of Okinawa. It has supported the health of Okinawan residents with its unchanging taste since long ago.
Also, the capacity of paper cartons in Okinawa is worth noting. Due to the legacy of using the "gallon" unit while under American rule, the paper cartons are 946ml, which is 1/4 of a gallon. There is also a smaller 473ml size, so please be sure to give it a try.

Local
Supporter

There are several other Okinawa-exclusive drinks, including Genki Cool and Marib, which are limited to the Yaeyama region. It would be fun to buy a few and compare them.

[Product Name/Price] "Morinaga Yogo (946ml)" 216 yen, "Morinaga Yogo (473ml)" 118 yen (suggested retail price)
[Expiration Date] Approx. 15 days from the date of manufacture
[Sales Outlets] Supermarkets, convenience stores, etc. in the prefecture

Okinawa Morinaga Milk Industry Co., Ltd.

• 098-871-9000

3
Okinawa Meiji Milk Industry "Arakaki Chinsuko Ice Cream"

A product born from a collaboration with "Arakaki Chinsuko"

Ice cream is essential for cooling down in the hot climate of Okinawa. There are many Okinawa-exclusive ice creams available at convenience stores and supermarkets. Introduced here is "Arakaki Chinsuko Ice," which uses chinsuko from the traditional "Arakaki Confectionery Store."
It features rich salted vanilla ice cream with finely crushed chinsuko mixed in. It has a sweet and salty flavor that you will want to keep eating during the sweaty summer months. The texture of the chinsuko inside the ice cream is delightful and gives it a true Okinawan feel.

The yellow package is the trademark of Arakaki Chinsuko

Arakaki Chinsuko refers to the chinsuko made by Arakaki Confectionery, a family of chefs from the Ryukyu Dynasty that continues to spread Ryukyu sweets while upholding tradition. It is a classic chinsuko, trademarked by its yellow and red packaging featuring a ship logo. The packaging for Arakaki Chinsuko Ice Cream is the same as that of the chinsuko, so it catches the eye immediately in the ice cream aisle.
Okinawa Meiji Milk Products creates various Okinawan-style ice creams under the "okimei" brand, and other products such as "Beni-imo Tart Ice Cream," "Zenzai Bar," and "Shikuwasa Ice Cream" are also very appealing.

Local
Supporter

A salt vanilla lacto-ice that is rich yet refreshing. Be sure to try this delicious combination with chinsuko on a hot day.

[Product Name/Price] "Arakaki Chinsuko Ice Cream" 162 yen (suggested retail price)
[Expiration Date] -
[Retailers] Supermarkets, convenience stores, etc. within the prefecture

Okinawa Meiji Milk Industry Co., Ltd.

• 098-877-5274

4
Tamana-ha Miso Shoyu "Ocho Miso"

Purveyor to the Ryukyu Royal Family. Traditional Shuri miso

Miso from a long-established brewery that has continued since the end of the Ryukyu Dynasty. Although the factory located at the foot of Shuri Castle collapsed during the Battle of Okinawa, it was rebuilt because the pillars and beams with the family's koji mold remained unburned, and they continue to protect the traditional techniques passed down through generations and the pride of being purveyors to the Ryukyu royal family.
Koji making, known as seigiku, is an important process where the quality of the koji directly affects the taste of the miso. Most of the process is done by hand, carefully nurtured according to the temperature and humidity of the day. It is one of the few miso breweries in Okinawa that carries out all processes from koji making to brewing in-house.

Safe and additive-free miso made with care

The brewery's miso is made using a natural brewing method in which steamed whole soybeans are mixed with Shimamaas (salt) and homemade koji, then fermented and aged. Taking advantage of Okinawa's environment, which has an average annual temperature of 23°C and a hot, humid, subtropical climate, it is brewed and shipped in 3 to 4 months in the summer and 6 to 7 months in the winter.
The balance of natural sweetness, saltiness, and acidity created by short-term fermentation is produced by the homemade koji and the microorganisms and yeast that inhabit the factory. Since no preservatives or chemical seasonings are used, it is a delicious product that you can eat every day with peace of mind.

Local
Supporter

Characterized by a mellow umami and sweetness. It is perfect not only for miso soup, but also for simple enjoyment as a dip for vegetable sticks or for stir-frying.

[Product Name/Price] "Ocho Miso" 929 yen
[Expiration Date] 6 months from manufacture
[Retailers] Supermarkets, online shops, etc. within the prefecture

Tamanaha Miso Soy Sauce

• 1-41 Shuri Onakacho, Naha City, Okinawa Prefecture MAP
• Approx. 30 minutes by car from Naha Airport
• 9:00 AM - 5:30 PM
• Saturdays, Sundays, and holidays
• 098-884-1972
• Free
• Products can be purchased at the factory; parking space is available behind the store

5
Okinawa FamilyMart "Taco Roll"

A deliciousness different from both tacos and taco rice

Okinawa's FamilyMart stores offer many original products unique to Okinawa. There are various items such as "Awamori Coffee," "Sanpin-cha," "Pork Tamago Onigiri," "Uema's Okinawa Tempura," and "Goya Champuru Bento," but among them, the "Tacos Maki" boasts enduring popularity.
While Okinawa's taco rice consists of taco meat, which is originally meant to be eaten in a taco shell, served over rice, the Tacos Maki, which turns taco meat into a thick sushi roll, is an original Okinawa FamilyMart product. It has been a long-selling item for over 20 years.

The perfect portion for when you are feeling a little hungry

The combination of vinegared rice and taco meat has been continuously researched to match the tastes of the times, and this exquisite balance is the secret to a deliciousness that other shops cannot imitate. The taco meat is seasoned with spices and full of flavor, but it is not very spicy, so even children can eat it. The rich cheese sauce and fresh lettuce go perfectly with the taco meat. Since it is a thick roll, it is also very satisfying. It is easy to eat without getting your hands dirty, so we recommend choosing it instead of a regular rice ball.

Local
Supporter

Taco rolls with vinegared rice have a refreshing taste that you will want to eat even when you have no appetite. They are perfect for hot days as well. This product has a loyal fan base among both men and women, so please give it a try.

[Product Name/Price] "Tacos Maki (2 pieces)" 320 yen
[Expiration Date] -
[Sales Location] FamilyMart stores within the prefecture

Okinawa FamilyMart

• 098-867-2084 (Head office inquiries)

6
Oki-Ham "Nakami-jiru"

A local Okinawan dish that is essential for celebrations

In Okinawa, there is a culture of eating a lot of pork, and because every part is used in cooking, it is said that "everything but the squeal is eaten." Pig organs such as the large intestine, small intestine, and stomach are called "nakami," and "Nakami-jiru," a simple clear soup made with bonito stock and these organs as ingredients, is a local dish that is indispensable for celebrations such as New Year's.
Grated ginger adds an accent to the flavor, and despite using internal organs, it is characterized by a refreshing taste. Sometimes, Okinawa soba noodles are added to eat it as "Nakami Soba."

The taste of Okinawa, conveniently enjoyed anytime in a pouch

Since this clear soup has a simple flavor, it requires careful preparation to remove the fat and odor from the offal, making it one of the most time-consuming dishes to prepare at home. Oki-Ham's Nakami-jiru allows you to enjoy this soup with ease.
It comes in a retort pouch, so you can enjoy the taste of Okinawa just by heating it up. The offal is thoroughly prepared and simmered until it melts in your mouth, making it delicious and free of any gamey flavor. We recommend adding grated ginger to taste.

Local
Supporter

The retort pouch series includes Okinawan local dishes such as "Soki Soup," "Goat Soup," "Squid Soup," and "Inamuduchi," allowing you to easily take Okinawan cuisine home with you.

[Product Name/Price] "Nakami-jiru" 503 yen
[Shelf Life] 1 year from manufacture
[Retailers] Supermarkets, convenience stores, etc. in the prefecture

Okinawa Ham General Foods

• 2822-3 Zakimi, Yomitan Village, Nakagami District, Okinawa Prefecture MAP
• Approx. 60 minutes by car from Naha Airport
• 8:30–17:30
• Saturdays, Sundays, and holidays
• 098-958-4330
• Free
• There is a shop on the head office premises

7
Tamaki Seika "Kamesen"

A simple-tasting cracker that evokes a sense of nostalgia in everyone

In Okinawa, there is a term called "kame-kame attack," which refers to being served a large amount of food with the phrase "kame" (eat). "Kamesen," which embodies this meaning, is a long-selling product that has been popular in Okinawa for over 45 years since its release in 1976. It is a cracker made by frying a wheat flour-based dough using a traditional method. There are large Kamesen that look like turtle shells, and smaller, bite-sized Kogame.
Kamesen has a simple, salty flavor that you never get tired of. It is blended with rich Okinawan salt, making it so delicious that you won't be able to stop once you start eating. There are three flavors of Kogame: salt, soy sauce, and plum, with plum being the best-selling product. It is a flavor you will want to eat to replenish salt after sweating in the hot Okinawan weather.

Local
Supporter

You can easily buy them at supermarkets within the prefecture, and they are very reasonably priced. Since everyone loves the taste, they are likely to be useful as souvenirs for many people.

[Product Name/Price] Kamesen 151 yen, Shio Kogame 138 yen, Ajigame (Soy Sauce) 138 yen, Ume Kogame 138 yen
[Shelf Life] 90 days from manufacture
[Retailers] Convenience stores, supermarkets, etc. in the prefecture

Tamaki Seika

• 651 Kanegusuku, Haebaru Town, Shimajiri District, Okinawa Prefecture MAP
• Approximately 20 minutes by car from Naha Airport
• 9:00–17:00
• Saturdays, Sundays, and holidays
• 098-889-1335
• Basically, we do not sell directly to the public and only handle inquiries.

8
Morinaga & Co. "Hi-Chew Mango Flavor"

Hi-Chew that lets you easily enjoy the premium fruit, mango

Okinawa-exclusive Hi-Chew is a great way to easily enjoy fruits unique to Okinawa. It comes in pineapple, shikuwasa, and mango flavors, with the mango flavor being particularly recommended. While mangoes are often thought of as a luxury fruit, you can enjoy them casually with Hi-Chew.
It contains mango puree made from mangoes grown in Okinawa Prefecture, allowing you to enjoy a rich sweetness and refreshing aroma. Each box contains 5 sticks of Hi-Chew, making it perfect as a souvenir to hand out to many people. Another great point is that it is easily available at souvenir shops and airport kiosks within the prefecture.

Local
Supporter

Even when your luggage increases, Hi-Chew is convenient to carry because it is compact and unlikely to get crushed. It is a flavor that everyone from children to adults loves.

[Product Name/Price] Hi-Chew Mango Flavor 648 yen
[Expiration Date] 360 days
[Retailers] Souvenir shops, airport kiosks, etc.

Morinaga & Co., Ltd.