5 exquisite "Izumo Zenzai" spots to enjoy around Izumo Taisha Shrine.

Izumo in Shimane Prefecture, home to Izumo Taisha, is said to be the "birthplace of zenzai." During the tenth lunar month (Kamiarizuki), when the eight million gods gather in Izumo from all over the country, a ritual called "Kamiarisai" has been held since ancient times, where a dish called "Jinzai-mochi" was served. It is said that the name gradually evolved into "zenzai." In this article, we will introduce some exquisite zenzai sweets with unique character that you can enjoy in the temple town of Izumo Taisha. Stop by for a break before or after your visit and enjoy this ancient local sweet.

"Izumo Zenzai" is a local sweet that has been passed down in the Izumo region since ancient times. It is defined as "a zenzai with plenty of broth and auspicious red and white rice cakes." It is characterized by a gentle flavor that brings out the taste of the adzuki beans, and compared to standard zenzai, it has an elegant and refreshing sweetness.

The temple town of Izumo Taisha is dotted with numerous sweet shops and Japanese confectionery stores. Some shops offer bowls made with a focus on local ingredients, such as flavorful "Izumo Dainagon adzuki beans" and glutinous rice from Okuizumo. Another appealing aspect is that each shop offers a different way to enjoy it, such as serving it with salty pickles or tea.

A popular and auspicious zenzai served with a "Daikoku-sama" monaka wafer

"Izumo Zenzai" (900 yen) and "Izumo Matcha" (800 yen, 600 yen as a set). Drinks are 200 yen off when ordered with a sweet.
"Izumo Zenzai" (900 yen) and "Izumo Matcha" (800 yen, 600 yen as a set). Drinks are 200 yen off when ordered with a sweet

An impressive zenzai that can be enjoyed at a cafe in front of the "Seidomari Great Torii Gate" of Izumo Taisha. It is served with a monaka wafer shaped like "Daikoku-sama," the deity enshrined at Izumo Taisha, and the red and white rice cakes are made with 100% glutinous rice from Okuizumo Town, Shimane Prefecture. Along with the deep sweetness of the adzuki beans, you can enjoy the rich flavor and chewy texture of the rice. The "Aishu Daifuku Zenzai," which features a "Yukimi Daifuku" inside warm zenzai, is also popular.
To accompany your sweets, we also recommend sencha or black tea made with Izumo-grown tea leaves, or our special "Izumo Blend Coffee," in addition to matcha.

Enjoy a diverse menu in an elegant, retro space

An interior with a Taisho Roman atmosphere
An interior with a Taisho Roman atmosphere

The interior, unified with retro lighting, sofas, and other decor, is an elegant space that evokes a sense of nostalgia. Its prime location makes it easy to stop by before or after visiting the shrine.
In addition to sweets such as the signature "Mythology Parfait" made with gyuhi and seasonal fruits, and the "Kiwami Anmitsu" served with rich matcha syrup, the shop also offers light meals such as Izumo soba (warigo or kamage style) and "Shijimi Soup" containing large shijimi clams from Lake Shinji, making it a place where you can enjoy a variety of "Izumo specialties."

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We also sell "Izumo Zenzai Soft," where you can enjoy the Izumo specialty "Izumo Zenzai" as a soft-serve ice cream. It is available for easy takeout next to the shop entrance, making it recommended as a companion for strolling through the temple town.

Kutsurogi Wa-Cafe Amaemon
  • Address839-1 Kizukiminami, Taisha-cho, Izumo City, Shimane PrefectureMAP
  • AccessApprox. 4-minute walk from Izumo Taisha-mae Station on the Ichibata Electric Railway
  • Business hours11:00–17:00 (L.O. 16:30)
  • ClosedWednesdays, Thursdays *Other temporary closures may occur
  • TEL0853-25-8120
  • ParkingNone

A bowl containing red and white dumplings that carries on the taste of a famous shop

"Izumo Zenzai" (770 yen), which comes as a set with pickles and tea
"Izumo Zenzai" (770 yen), a set that includes zenzai, pickles, and tea

A simple zenzai that can be enjoyed at a shop just a short walk from the main parking lot of the temple town, the "Shinmon-dori Traffic Plaza Parking Lot." Inheriting the taste of a popular long-established shop that once stood in the temple town, this "Izumo Zenzai" features large Dainagon adzuki beans and red and white rice flour dumplings made in-house.

The rich flavor of the adzuki beans spreads along with the sweetness, and the melt-in-your-mouth texture of the dumplings is addictive.Side dishes like pickles change with the season,further enhancing the deliciousness of the zenzai.

Cold zenzai sweets are also popular in the summer

A complex store that combines a cafe space where you can enjoy zenzai sweets and a retail space for snacks
A complex store that combines a cafe space where you can enjoy zenzai sweets and a retail space for snacks

There are three types of hot zenzai: Izumo Zenzai, "Enmusubi Zenzai" which contains grilled mochi, and "Goen Zenzai" which contains boiled mochi. For warmer weather, we also recommend our refreshing cold zenzai, such as "Cold Zenzai" or "Ice Cream Zenzai," which features a scoop of ice cream floating in the zenzai.
In the shop, we also offer retort-pouch zenzai for souvenirs, as well as about 120 types of snacks including dried squid, nuts, and seaweed. A wide variety of domestic, additive-free "chewy snacks" are lined up for you to choose from.

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There is also a menu item called "Kiichi Nakai SP," which was named when he visited the shop himself. It is a popular, unique summer-only dish consisting of chilled zenzai with grilled mochi.

Otsumami Kenkyujo Taisha Monzen Lab & Nihon Zenzai Gakkai Ichigoten
  • Address836-2 Kizukiminami, Taisha-cho, Izumo City, Shimane PrefectureMAP
  • AccessApprox. 2-minute walk from Izumo Taisha-mae Station on the Ichibata Electric Railway
  • Business hours11:00–16:00, weekends and holidays 10:00–16:30
  • ClosedWednesday
  • TEL0853-53-6031
  • ParkingNone

An elegant pound cake woven from sweet red bean paste and butter

"Izumo Zenzai Cake" (280 yen), "Enmusubi Blend" (600 yen)
"Izumo Zenzai Cake" (280 yen) and "Enmusubi Blend" (600 yen)

A unique twist that can be enjoyed at a coffee specialty shop about a 1-minute walk from the Ichibata Electric Railway Taisha Line's "Izumo Taisha-mae Station." It is an "Izumo Zenzai Cake" made with Dainagon adzuki beans from Izumo. You can enjoy the elegant sweetness and flavor of the chunky red bean paste and butter, and its small size makes it the perfect treat for a quick cafe break.

The recommended coffee is the original"No. 1 Popular En-musubi Blend." It has a good balance of bitterness and acidity,This cup is easy to drink even for those who are not fond of coffee.

Casual second-floor seating overlooking the street

A casual space with counter seating by the window
A casual space with counter seating by the window

The cafe space is located up the stairs at the back of the shop. It is a space where you can spend a relaxing time while looking out over Shinmon-dori Street, and since it is close to the station, it is also recommended for a short break before or after visiting the shrine.

As a specialty shop, they are committed to their coffee, sourcing high-quality green beans from all over the world and carefully roasting them in-house every morning. Since they grind the beans and drip the coffee after you order, you can always enjoy the taste and aroma of fresh specialty coffee. In the summer, items like "Coffee Soft Serve" and "Izumo Yuzu Squash" also appear. Please try them as a companion for your stroll.

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In addition to the "Izumo Zenzai Cake," the lineup of baked goods includes "Walnut Brownies" and "Fruit Cake." All of them are carefully crafted to pair perfectly with every type of coffee, from light to dark roasts.

Taisha Coffee
  • Address780-9 Kizukiminami, Taisha-cho, Izumo-shi, Shimane Prefecture MAP
  • AccessApprox. 1-minute walk from Izumotaishamae Station on the Ichibata Electric Railway
  • Business hours9:30–17:00; Saturdays, Sundays, and holidays 9:00–17:30
  • TEL0853-53-0510
  • ParkingNone
  • NotesBusiness hours are subject to change depending on the season

Comes with a delightful bonus. Zenzai from one of Izumo's leading long-established confectionery shops

"Izumo Zenzai (Hot)" (800 yen). It also comes with a small envelope containing a 5-yen coin (for good luck/go-en) and an omikuji fortune, which is another appealing feature.
"Izumo Zenzai (Hot)" (800 yen). It also comes with a small envelope containing a 5-yen coin (for good luck) and an omikuji fortune

A bowl from a Zenzai specialty shop located in front of the "Seidamari Torii Gate" of Izumo Taisha Shrine. The "Izumo Zenzai," made with Izumo-grown rice flour and Dainagon adzuki beans, is characterized by its clear soup with whole, uncrushed large beans and red and white shiratama dumplings. You can enjoy a pleasant sweetness that is easy to eat and the rich flavor of the adzuki beans.

In addition, the lineup includes the mellow-tasting "Matcha Zenzai" and the limited-quantity "Izumo Makomo Zenzai" made with soybeans and soy milk. Be sure to try the original "Enmusubi Blend Coffee" after your meal.Some products come in long-lasting pouch packaging, making them recommended for souvenirs or for home use.

"Kizunayui," where you write your wishes on a strip of paper, is also popular

Don't forget to write your wish on a strip of paper and tie it to the red string hanging on the wall, known as "Kizuna-musubi." These are dedicated at the Izumo Taisha Grand Shrine's "En-musubi Taisai" (Marriage/Connection Prayer Festival).
Don't forget to try "Kizuna-musubi," where you write your wish on a strip of paper and tie it to the red string hanging on the wall. These are dedicated at the Izumo Taisha "Enmusubi Taisai" festival

This shop is run by "Sakaneya," a long-established confectionery store with 150 years of history that can be said to have led the Japanese confectionery culture of Izumo. Inside, there is a spacious tatami room, making it a convenient place to take a break before or after visiting the shrine.
A popular new specialty for eating on the go is the "Zenzai Mochi," a unique item from this shop where zenzai is wrapped in soft gyuhi mochi. It is a grilled mochi-style specialty sweet created with the desire to make "zenzai" easier to enjoy. It is known as an Izumo Taisha specialty, and you can also purchase it for souvenirs at the register.

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The shop is located in a corner of "Goen Yokocho," a commercial facility in a wooden, single-story row house style. There is plenty to see in the facility, including a soba restaurant where you can taste "Izumo Soba" and a magatama shop related to Izumo mythology. There is also a rest area and restrooms in the basement.

Izumo Taisha Seidomari-mae Goen Yokocho Izumo Zenzai Mochi
  • Address840-1 Kizukiminami, Taisha-cho, Izumo-shi, Shimane Prefecture MAP
  • AccessApprox. 5-minute walk from Izumo Taisha-mae Station on the Ichibata Electric Railway
  • Business hoursWinter 9:00–17:00, Summer 9:00–18:00
  • ClosedIrregular holidays
  • TEL0853-53-5026
  • ParkingNone

Melt-in-your-mouth rice flour roll served with adzuki bean whipped cream

"Zenzai Roll Sweets Set" (1,100 yen). The texture created by the combination of gyuhi (mochi cake), sponge cake, and whipped cream is addictive.
"Zenzai Roll Sweets Set" (1,100 yen). The texture created by the combination of gyuhi, sponge cake, and fresh cream is addictive.

A Zenzai-style roll cake that can be enjoyed at a Japanese-style cafe right in front of the "Shinmon-dori Traffic Plaza Parking Lot." This menu item was inspired by the historical fact that "Izumo is the birthplace of Zenzai" and can be called the shop's signature dish. It is a roll cake filled with adzuki beans and gyuhi (a type of mochi), featuring a melt-in-your-mouth rice flour sponge and the refreshing sweetness of whipped cream kneaded with adzuki bean paste from Hokkaido.

Also, there is "Izumo Zenzai" containing fragrant grilled mochi, and"Shiratama Cream Zenzai," a cold zenzai topped with vanilla ice creamis also popular.

A relaxing time spent in an elegant, retro space

There are counter seats and table seats available. There is also a table seat at the back of the shop where you can view a small garden, so be sure to check if it's available.
There are counter and table seats. There are also table seats at the back of the shop where you can view a small garden, so be sure to check them out if they are available.

Many people use this shop to take a break after visiting the shrine. The building is a renovated former inn, and the space, which retains the original beams, has a retro atmosphere reminiscent of the Meiji and Taisho eras.

In addition to "Zenzai Roll," "Baked Cheesecake" and"Mille Crepe"and other cakes are available. For drinks, we recommend the "Charcoal Roasted Coffee," which is roasted over binchotan charcoal; you can enjoy its unique, fragrant aroma, so be sure to try it with your cake.

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You can also choose a drink with the "Sweets Set." In addition to the "Enishi" blend coffee, we also recommend the "Cafe au Lait," where the sweetness of the milk matches the bitterness of the coffee.

Shinmon-dori Cafe Pomme-Bele
  • Address835-5 Kizukiminami, Taisha-cho, Izumo-shi, Shimane Prefecture MAP
  • AccessApprox. 1-minute walk from Izumotaishamae Station on the Ichibata Electric Railway
  • Business hours11:00–17:30 (L.O. 17:00), Saturdays, Sundays, and holidays 10:30–18:00 (L.O. 17:30)
  • ClosedThursdays (open if it is a public holiday)
  • TEL0853-53-6330
  • ParkingNone
*The information provided is current as of the date of the article's update. Please check in advance as it may be subject to change.