[2026 Edition] A Trip to Enjoy Seasonal Strawberries in the "Strawberry Kingdom" of Tochigi Prefecture

Tochigi Prefecture is renowned as the "Strawberry Kingdom," having produced a succession of famous strawberry varieties such as "Tochiotome," "Skyberry," and "Natsuotome." There are many farms where you can go strawberry picking, and they are bustling with tourists during the season. Sweets made with locally grown strawberries are also abundant and attracting a lot of attention.
Why not set out on a trip filled with strawberries, unique to this season, and stop by famous strawberry sweet shops?

The "Skyberry" that Tochigi Prefecture is proud of
Tochigi Prefecture's pride, "Skyberry"

Tochigi Prefecture boasts a brilliant track record of being number one in Japan for strawberry harvest volume for 57 consecutive years. It has also held the top spot in the country for planting area for 24 consecutive years, and as if to prove this, you can see strawberry farms everywhere when traveling through the prefecture.

The history of strawberry cultivation in Tochigi Prefecture is said to have begun in the 1945s, when they were grown in Ashikaga and Utsunomiya cities. Since then, research and development efforts by the prefecture, such as seedling cultivation techniques like "high-altitude seedling raising" and the development of cultivation facilities, have borne fruit. In 1985, the "Nyohou" variety was born, followed in 1996 by "Tochiotome," which boasts large berries and an excellent taste. Today, it has established its name as one of the leading strawberry production areas in the country. Even today, centered around the "Strawberry Research Institute," Japan's only specialized strawberry research institution located in Tochigi City, the development of new varieties and research into cultivation techniques continue, supporting a quality worthy of the name "Strawberry Kingdom."

When it comes to representative varieties from Tochigi Prefecture, there is "Tochiaika," which has gained popularity in recent years as a main variety, appealing for its low acidity and remarkable sweetness. Furthermore, there is the long-selling "Tochiotome," with its exquisite balance of strong sweetness and moderate acidity; "Skyberry," known for its large, beautiful conical shape, glossy red-orange color, and rich juice that fills the mouth; "Tochihime," often called the "phantom strawberry" because its soft flesh makes it unsuitable for distribution, allowing you to enjoy the rich flavor unique to fully ripened fruit; and "Natsuotome," which can be harvested from summer to autumn, when strawberries are usually out of season. The ability to enjoy a variety of strawberries throughout the year is truly a charm unique to "Strawberry Kingdom" Tochigi.

From the many sweet shops in the prefecture, we have selected 7 stores where you can encounter famous sweets that make generous use of fresh, locally grown strawberries. We will introduce a mix of Japanese and Western shops, ranging from those with stylish, relaxing cafes to takeout-only specialty stores where you can quickly pick up souvenirs.

A masterpiece where juicy strawberries blend perfectly with mochi, bean paste, and cream

"Nikko Strawberry Nama Daifuku (with cream)" 400 yen
"Nikko Strawberry Nama Daifuku (with cream)" 400 yen

A long-established Japanese confectionery shop with over 100 years of history, located on the way from JR/Tobu Nikko Station to the two shrines and one temple. Utilizing the traditional techniques and methods that make "Oshiyama" famous for its mame daifuku (bean rice cakes), the fourth-generation owner began creating the "Nikko Strawberry Nama Daifuku (with cream)" about 10 years ago. This is a limited-time product available from November to late June, using uniform "Tochiaika" strawberries delivered from local contracted farmers. The strawberries are intentionally cut into small cubes to make them easy to eat, filling your mouth with a sweet and sour aroma the moment you take a bite. They blend naturally with the shop's signature smooth red bean paste, which is rich in flavor and made with carefully selected adzuki beans and Nikko's pure water, as well as rich fresh cream. The texture of the hand-wrapped, lightly sweet pink mochi is a softness you won't find anywhere else.

Michikusa Expert

It contains red bean paste, fresh cream, and chopped strawberries inside. It has a subtle sweetness and is so delicious you could eat any number of them.

Kasho Oshiyama
  • Address614-1 Miyukicho, Nikko City, Tochigi Prefecture MAP
  • AccessApprox. 10-minute walk from JR Nikko Station or Tobu Railway Tobu-Nikko Station
  • Business hours9:30 AM - 6:00 PM
  • ClosedIrregular holidays
  • TEL0288-54-1597
  • ParkingFree

A treat generously kneaded with strawberries from Ichigo no Sato and butter

"Strawberry Financier (6 pieces)" 1,740 yen (290 yen each)
"Strawberry Financier (6 pieces)" 1,740 yen (290 yen each)

Slow Life Resort Ichigo no Sato is a vast property featuring a sweets shop, cafe, strawberry greenhouses, and more. In the 180 greenhouses, the deeply sweet "Tochiotome" and the large-grained "Skyberry" are cultivated.
At the sweets shop "Berry Berry Marche," you can buy sweets made with freshly picked strawberries all year round. The signature "Strawberry Financier" is baked to be moist and rich in flavor, with homemade strawberries and fermented butter kneaded generously into the dough. One bite fills your mouth with the sweet and sour taste of strawberries and the richness of butter. Available individually or in boxes and shelf-stable at room temperature, they are perfect as souvenirs.

We also recommend the "Skyberry Cheesecake & Jam Two-Layer Dessert," which features our special Skyberry sauce and refreshing rare cheesecake packed into a small jar.

Strawberry Cookie Bag (10 pieces) 680 yen
Strawberry cookies bag (10 pieces) 680 yen

The fragrant strawberry-flavored cookies, manufactured in our own factory and available in original bags or tins, are a product that lets you feel the essence of Ichigo no Sato.

Michikusa Expert

The gateau chocolat sandwiched with Skyberry jam is not too heavy and is a rewarding treat where you can fully enjoy the taste of strawberries.

Berry Berry Marche
  • AddressInside "Slow Life Resort Ichigo no Sato", 408 Okawashima, Oyama City, Tochigi Prefecture MAP
  • AccessApprox. 20-minute drive from JR Oyama Station
  • Bus accessApprox. 25-minute ride on the O-Bus Michi-no-Eki Line from JR Oyama Station, get off at "Ichigo no Sato" and it is right there
  • Business hoursJune–November 9:00–17:00, December–May until 18:00
  • ClosedOpen every day (closed 1–2 times a year for maintenance)
  • TEL0285-33-1120
  • ParkingFree

A photogenic skewer that captures the hearts of all ages

"Heart Strawberry Dango" 346 yen per skewer
"Heart-shaped Strawberry Dango" 346 yen per skewer

This long-established confectionery shop is highly acclaimed for its specialty dango (dumplings), made by pounding Tochigi-grown Koshihikari rice twice daily, in the morning and afternoon. In addition to dango, they also offer senbei (rice crackers) and Japanese sweets.
At the attached "Buhei Chaya," you can enjoy freshly made sweets, and from January to mid-March, they sell "Heart Strawberry Dango" topped with two L-sized "Tochiotome" strawberries. The bean paste is a "Special Tochiotome Paste," which is different from regular smooth bean paste; it is based on white kidney bean paste mixed with strawberry sauce. It melts smoothly with whipped cream in your mouth, creating a quartet of flavors with the chewy dango and the juicy strawberries. The ease of eating it right off the skewer and its cute visual appeal with sliced strawberries are the secrets to why it is loved by people of all ages. We also recommend the "Strawberry Daifuku," which contains a whole 5L-sized extra-large "Skyberry" strawberry, developed in collaboration with local farmers.

Michikusa Expert

This is a treat made by wrapping strawberry bean paste, which uses real strawberries, and fresh cream in a fluffy daifuku mochi.

Buheisaku Tochigi Main Store
  • Address2-15-1 Jonai-cho, Tochigi City, Tochigi Prefecture MAP
  • AccessApprox. 6 minutes by car from JR Tochigi Station / Tobu Railway Tochigi Station
  • Business hours10:00–18:00 (Buhei Chaya 10:30–16:00)
  • ClosedNew Year's Day
  • TEL0282-25-2575
  • ParkingFree

A sophisticated flavor for adults that makes the most of the moderate acidity of "Tochiotome" strawberries

"Tarte Rouge" 650 yen, featuring a beautiful cross-section of locally grown strawberries
"Tarte Rouge" 650 yen, featuring a beautiful cross-section of locally grown strawberries

A Western-style confectionery shop located about a 5-minute walk from JR Kuroiso Station. With its simple glass-walled exterior, your eyes will be glued to the colorful and enchanting cakes lined up in the display case inside, even from the outside.
From mid-February to mid-May, "feeze" holds its own strawberry fair, featuring sweets made with strawberries from local farmers. We recommend the "Tarte Rouge," which features a striking contrast between white chocolate ganache mousse and bright red "Tochiotome" strawberries, offering a sophisticated, not-too-sweet flavor.
The owner is a skilled professional who gained experience making sweets in Tokyo, Hokkaido, and elsewhere before returning to their hometown to open the shop. It is a highly recommended store where you can encounter seasonal sweets made with carefully selected ingredients such as wheat, eggs, and milk from Tochigi.

feeze
  • Address2-22 Chuo-cho, Nasushiobara City, Tochigi Prefecture MAP
  • AccessApprox. 5 minutes on foot from JR Kuroiso Station
  • Business hours10:00–17:00
  • ClosedMondays, Tuesdays, and Fridays
  • TEL0287-74-2280
  • ParkingFree

Seasonal local strawberries arranged into donuts

From left: "Strawberry Donut" 380 yen, "Strawberry Fashion" 350 yen
From left: "Strawberry Donut" 380 yen, "Strawberry Fashion" 350 yen

About 300 meters from Tobu-Utsunomiya Station lies "Momiji-dori," a street lined with stylish cafes and general stores. Tucked away in one corner is the highly popular donut specialty shop, "Dough-Doughnuts." Their fluffy, colorful donuts, which capture the essence of the seasons, sell like hotcakes as soon as they are ready.
From February to April, they sell seasonal limited-edition menus incorporating the most delicious strawberries of the time, mainly "Tochiotome" and "Nyoho" varieties. The "Strawberry Fashion" is an old-fashioned donut baked with organic whole wheat flour, decorated with heat-dried strawberries and white chocolate. The "Strawberry Cream Cheese" is filled with cream cheese mixed with a rich strawberry puree. All menu items can be enjoyed with tea in the attached cafe.

Dough-Doughnuts
  • Address2-2-22 Nishi, Utsunomiya City, Tochigi Prefecture MAP
  • AccessApprox. 7 minutes on foot from Tobu Utsunomiya Station on the Tobu Railway
  • Business hours10:00–18:00
  • ClosedWednesdays to Fridays (Open if it is a national holiday)
  • TEL028-637-2522
  • ParkingFree

A signature ice cream with exceptional freshness, containing freshly crushed strawberries

"Otome Baum Ice" 450 yen
"Otome Baum Ice" 450 yen

Michi-no-Eki Motegi is famous for its "Motegi Yuzu Salt Ramen," which achieved a three-peat victory at the "Michi-1 Grand Prix," a competition for gourmet food from roadside stations across the country.
The "Otome Baum Ice," sold exclusively from December to mid-May at the "Handmade Ice Cream Corner" here, features a perfect match of milk ice cream containing ripe "Tochiotome" strawberries and moist, chewy baumkuchen. Focusing on the freshness of the strawberries, two to three whole berries are added to the milk ice cream and crushed upon order. The soft fruit and abundant juice of the strawberries melt into the light milk ice cream, allowing you to enjoy a refreshing sweetness. The diced baumkuchen inside is a popular product made from homemade rice flour using 100% Motegi-grown Koshihikari rice, and it is also sold separately.

Michi-no-Eki Motegi
  • Address1090-1 Motegi, Motegi-machi, Haga-gun, Tochigi Prefecture MAP
  • AccessApprox. 12-minute walk from Motegi Station on the Moka Railway
  • Business hoursHandmade ice cream corner: 9:30–17:30 from April to September, 9:30–17:00 from October to March (open until 18:30 on weekends and holidays)
    *Please check the website for other facilities
  • ClosedIrregular holidays
    *Please check the website
  • TEL0285-63-5671
  • ParkingFree
*The information provided is current as of the date of the article's update. Please check in advance as it may be subject to change.