Local Guide
 Aomori Sanja Grand Festival in Hachinohe, Aomori in 2025] The highlight of the festival is the parade of floats and the excitement of the festival! The highlights and things to do that even first-timers can enjoy to the fullest!

From July 31 to August 4, the city of Hachinohe is filled with the excitement of the people.
The traditional procession of shrines that has continued since the Edo period, the elegant sounds of festival music, and the many elaborate and gorgeous floats.
Here are some ways to enjoy the Hachinohe Sanja Grand Festival, which gets the whole town excited.

 Cheers are raised at the gaudy floats that fill the entire width of the street.
Cheers are raised at the gaudy floats that fill the entire width of the street.

The Hachinohe Sanja Grand Festival is said to have its origins in the Edo period (1603-1867), when a procession of portable shrines was carried from the present-day Ogami Shrine to the Chojayama Shinra Shrine. Later, folk performing arts such as "yatai" (carts with dolls) and "toramai" (tiger dances) were added to the procession, and the festival developed into a festival to pray for the safety of the town and a good harvest. In the Meiji period (1868-1912), the festival became a joint festival of three shrines with the addition of Chojayama Shinra Shrine and Shinmei-gu Shrine, and a new float was added each year.
In recognition of this history, the Hachinohe Sanja Grand Festival has been registered as an Important Intangible Folk Cultural Property of Japan and a UNESCO Intangible Cultural Heritage.

Event Schedule for the Hachinohe Sanja Grand Festival in 2025

Date Time Event details
July 31 (Thu) 18:00-21:00 Eve of the festival, float display (Citizens' Square in front of the City Hall and in the city center)
August 1 (Fri) 13:30 Departure Ceremony (Ogami Shrine)
15:00-19:00 approx. Joint parade of portable shrines and floats (in the city center)
August 2 (Sat) 11:00~ Chojayama Shinra Shrine Festival
13:00~14:00 Ogami Shrine Festival
14:00~16:00 Kaga's Kabi-ryu Kishi Uchimari (Chojayama Shinra Shrine)
18:00-21:00 approx. Night time float operation
11:00-21:00 Festival Plaza (Civic Plaza in front of the City Hall Main Building)
August 3 (Sun) 15:00-19:00 approx. Joint parade of portable shrines and floats (in the city center)
11:00-21:00 Festival Plaza (Civic Plaza in front of the City Hall Main Building)
August 4 (Mon) 18:00-20:00 Post-festival festival, float display (Citizens' Square in front of City Hall and in the city center)
11:00-21:00 Festival Plaza (Civic Plaza in front of the City Hall Main Building)
 Toramai (tiger dance). It is said that a bite on the head brings good luck for good health.
Toramai (tiger dance). It is said that a bite on the head brings good luck for good health.
 Horyo Kagura, a form of Shinto music and dance performed by mountain priests, has been handed down at the Ogami Shrine.
Horyo Kagura, a form of Shinto music and dance performed by mountain priests, has been handed down at the Ogami Shrine.
 Sasanoha Odori (bamboo leaf dance) is one of the performing arts that originated in the Edo period (1603-1868).
Sasanoha Odori (bamboo leaf dance) is one of the performing arts that originated in the Edo period (1603-1868).

The Hachinohe Sanja Grand Festival is characterized by a variety of local performing arts. For example, the "Toramai (tiger dance)" has been handed down as a belief to ward off fire and ensure safe voyages. The performers delight the audience with their acrobatic movements, such as tigers rolling on the ground all at once and standing up on their shoulders. The lion dance, performed in black costume, is a traditional performing art called "Horyo Kagura," and the highlight of the performance is the "Simultaneous Teeth Striking," in which the dancers strike the heads of the lions simultaneously.
Many other local performing arts are also performed, such as "Sasa-no-ha Odori" (dance with bamboo leaves) and "Koma Odori" (dance with model horses).

 Smoke-spewing floats
Smoke-spewing floats

The festival is enlivened by 27 huge floats. Every year, new ones are created based on folk tales and Kabuki plays, and their size and power are astonishing. The floats are also elaborate, with puppets that move up and down, smoke, spray water, and many other elaborate touches. The front and center parts of the float are moved sideways and the rear part is lifted up, depending on the width of the street on which it is to operate, making it an interesting and exciting sight to see.
The production of the floats begins after the consecutive holidays in May every year. The many tricks and gorgeous decorations may be said to be the crystallization of the local people's enthusiasm for the festival.

Local Guide Comment
The floats of the Hachinohe Sanja Grand Festival are gorgeous and gorgeous, but if you look closely, you will see that they are actually made of everyday objects. Styrofoam, bamboo brooms, and so on. The Sanja Grand Festival is a place where you can see and feel the craftsmanship of the people who use such familiar materials to create magnificent floats.
 The powerful traditional game of
The powerful traditional game of "Kishibari Uchimari" (ball game with cavalry).

A must-see on the middle day of the festival is the "Kaga Ryu Kiba Dakyu" held at the Chojayama Shinra Shrine.
Divided into two teams of red and white riders, each riding a horse and manipulating a stick called a ball stick (kyuu-jo/gichi-yo), the riders pick up a ball on the ground and aim for the ball gate. Although similar to the English sport of polo, both games actually have their roots in ancient Persia, and are said to have developed from Persia, dividing into East and West.

Local Guide Comment
The cavalry ball game has a history of more than 180 years. The horses that play an active role in this event are Dosanko, a native Japanese horse (Hokkaido Japanese breed horse). The Nanbu region, which includes Hachinohe, has been known as a horse-producing region since ancient times. Perhaps it is because it is in such a region that this competition between man and horse has been preserved to the present day.
 Floats with all traps open are displayed at the eve of the festival and at the night of the festival.
Floats with all traps open are displayed at the eve of the festival and at the night of the festival.

On the eve of the festival on July 31 and the night of the festival on August 4, 27 floats will be displayed simultaneously in the center of Hachinohe City. All floats will be illuminated and displayed with all their gimmicks open, making them a powerful sight to behold. The festival is especially exciting on the eve of the festival, when the excitement of the festival is at its peak.

Hachinohe Sanja Grand Festival
URL: https: //visithachinohe.com/stories/sannshataisai_schedule/
Venue: Central Hachinohe City
Period: July 31 (Thu) - August 4 (Mon), 2025 *Advent Festival on the 31st, Post Festival on the 4th* Same day every year regardless of the day of the week
TEL:0178-27-4243 (Hachinohe Tourist Information Center)

The information in this article is current as of the date of the update. Please check before visiting as they are subject to change.