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A sake-tasting trip enjoying Takayama's brewery tours. From long-established sake breweries to up-and-coming liqueur distilleries. Encounter your favorite drink.

The town of Takayama is said to have had over 50 sake breweries during the Edo period. The economy flourished through sake brewing, supported by the rice grown by local farmers, abundant water, and the severe winter cold, which ensured high quality. Even today, there are seven sake breweries within a 200-meter radius around the "Old Town" area, a designated Important Preservation District for Groups of Traditional Buildings located about a 10-minute walk from Takayama Station, continuing to share the taste of sake brewed with traditional techniques.
In recent years, a notable liqueur distillery producing items like limoncello has also opened. Why not enjoy a leisurely stroll through town and fully experience Takayama's sake scene?

Dedicated to sake brewing for 400 years. The oldest sake brewery in the region.

From left: "Kusudama" "Junmai Daiginjo Nama-chozo-shu 400th Anniversary" 3,000 yen, "Super Dry Genshu" 1,500 yen (720ml each), and "Handmade Junmai" 450 yen (180ml cup)
From the left: "Kusudama" "Junmai Daiginjo Nama Chozoshu 400th Anniversary" 3,000 yen, "Super Dry Genshu" 1,500 yen (720ml each), and "Tezukuri Junmai" 450 yen (180ml cup)

Founded in 1623 (the 9th year of the Genna era), this is the oldest sake brewery in Gifu Prefecture. Currently, the 15th-generation owner carefully preserves the spirit and techniques of traditional sake brewing. Their signature brand is "Kusudama." They primarily use "Hidahomare," a sake rice grown in Gifu Prefecture, and the ultra-soft underflow water from the source of the Miya River, brewing their sake during the bitterly cold midwinter.

Among their diverse lineup, the "Junmai Daiginjo Nama-chozo-shu" (unpasteurized stored sake), created to commemorate their 400th anniversary, is a popular choice. You will be captivated by its gorgeous aroma, fresh taste, and mellow umami. The "Super Dry Genshu" (undiluted sake), fermented to the extreme, is characterized by its crisp finish. It is recommended to enjoy it chilled or on the rocks.

Taste while you learn. Discover the charm of sake on a brewery tour.

Inside the brewery, a 30-minute brewery tour (4,000 yen, including tasting) is also held where you can learn about sake.
Inside the brewery, there is also a 30-minute sake brewery tour (4,000 yen including tasting) where you can learn about sake

In the shop, which features the high ceilings of a traditional townhouse, you can enjoy tastings for 1,000 yen for 30 minutes. With over 20 varieties available to try, including seasonal sake and plum wine, it is the perfect place for those looking to find their favorite bottle.

The brewery tour, which requires a reservation and can be joined by as few as one person, is also well-received. It is a 30-minute experience in the brewery where large tanks are lined up, allowing you to deepen your knowledge of Takayama's climate and sake brewing. During the tasting portion of the tour, you can learn about the ingredients and production methods, helping you better appreciate the unique characteristics of each sake. Same-day reservations are possible if there is availability.

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This is the largest sake brewery in Takayama, and there are three connected storehouses at the back of the shop. The cup sake featuring an illustration of the Sarubobo, a traditional folk toy from the Hida region, is also adorable and makes a delightful souvenir.

Hirase Sake Brewery
  • Address82 Kami-ichinomachi, Takayama City, Gifu Prefecture MAP
  • AccessApprox. 15-minute walk from JR Takayama Station
  • Business hours9:00–17:00 (Last tasting reception at 16:00)
  • ClosedYear-end and New Year holidays
  • TEL0577-34-0010
  • ParkingFree
  • NotesSake brewery tours require reservations via the Happy Plus Co., Ltd. website

Brewing the light, delicious flavor of sake using natural 'flower yeast'.

"Dashin Karakuchi" 2,250 yen (1800ml), "Dashin Junmai Ginjo Hanakobo-zukuri Aberia no Hana" 1,995 yen (720ml), etc.
"Dashin Karakuchi" 2,250 yen (1800ml), "Dashin Junmai Ginjo Hanakobo-zukuri Aberia no Hana" 1,995 yen (720ml), and more

Since our founding in the late Edo period (the 1800s), we have been a long-established sake brewery that has preserved the Hida-style strict winter brewing tradition for ten generations. Upon entering our charming building, which stands in the "Old Town," you will be greeted by a large cedar ball (sugidama).Our brand is named "Sansha" after the magnificent and gorgeous festival floats of the Takayama Festival. We offer over 10 varieties of flavors, including seasonal limited-edition products.

Our "Karakuchi" (dry sake), which values a clear and refined umami, has been a long-selling favorite for over 30 years. It is a familiar bottle often found in the traditional restaurants and izakayas of Hida Takayama. "Junmai Ginjo Hanakobo-zukuri Abelia no Hana" is brewed using flower yeast derived from abelia nectar. It features a gorgeous, fruity aroma and a sweet acidity reminiscent of apples, followed by a crisp finish.

Enjoy authentic sake-infused sweets at the irori hearth rest area.

The photo shows "Daiginjo Sake Soft Serve" for 400 yen. There is also "Amazake Soft Serve" for 380 yen.
Pictured is the "Daiginjo Soft Serve Ice Cream" for 400 yen. There is also "Amazake Soft Serve Ice Cream" for 380 yen

A wide selection of sweets made with sake is another unique feature of our brewery. Our "Daiginjo Soft Serve Ice Cream" combines rich soft serve made with sake lees with the gentle, mellow aroma of Daiginjo sake.For drivers and those who do not drink alcohol, we offer our flavorful "Amazake Soft Serve Ice Cream." Both are topped with a "Sarubobo" ramune candy, which is the mark of our "brewery-exclusive" items.

We also have a wide array of sweets perfect for souvenirs, such as "Jizake Pudding," "Genshu Jelly," cube cakes soaked in "Karakuchi," and karinto. It is also a pleasure to be able to take a relaxing break in the irori (sunken hearth) space inside the shop.

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Tasting is also available here; if you purchase an ochoko cup for 500 yen, you can enjoy one cup each of about 10 different types of sake. "Aberia no Hana" and "Raigin" are also served at KAI Oku Hida.

Harada Sake Brewery
  • Address10 Kamisannomachi, Takayama City, Gifu Prefecture MAP
  • AccessApprox. 13-minute walk from JR Takayama Station
  • Business hours8:30–18:00, 17:00 from December to March
  • ClosedOpen every day (irregular holidays twice a year)
  • TEL0577-32-0120
  • ParkingNone

Check out the smooth-tasting sake that has been bathed in meteorite vibrations.

"Meteor" 5,500 yen (500ml), which is infused with the vibrations of a real meteorite.
"Meteor," which captures the vibrations of a real meteorite, 5,500 yen (500ml)

With roots as a merchant house dealing in hair oil and candles during the Edo period, we were established as a sake brewery in the Meiji era. As one of the few breweries in the country that produces in small batches, we continue to focus on careful, handcrafted sake brewing.

Because the current owner has ties to Ise, in addition to "Hida Homare" and "Yamada Nishiki," we also brew sake using "Ise-Hikari," an edible rice variety native to the Ise region known as the "miracle rice." Our clear Junmai Daiginjo, brewed with mineral-rich, pure local soft water and gently pressed using traditional pressing machines, has earned a great reputation.

Representative sakes include "Shoryu no Mai" and "Hida no Hana," in which the toji (master brewer) has breathed new life into tradition. Furthermore, on the day of the new moon in early summer 2026, the Yamahai-zukuri Junmai Ginjo "Meteor" will be released. It is a one-of-a-kind sake brewed using yeast exposed to vibrations emanating from a meteorite. Please enjoy a taste while letting your thoughts wander to the cosmos.

Sample sake and liqueurs that catch your eye with a coin-operated server.

Coins are 250 yen for 1, 600 yen for 3, and 1,000 yen for 6. You can sample your choice of drink (one push) for 1 coin.
Coins are 250 yen for one, 600 yen for three, and 1,000 yen for six. One coin allows you to sample your choice of one drink (one push)

Inside the shop, there is a coin-operated server where you can enjoy tastings. In addition to 12 types of sake, there is a wide selection of alcoholic beverages, including 5 types of liqueurs and limited-edition unpasteurized sake.

We also focus on liqueurs, with popular choices including "Hassaku Sake," "Tsubutsubu Mikan Sake," and "Berobero Lemon," all packed with fruit juice sourced from the toji's hometown of Wakayama. They offer a rich, fresh flavor that feels as if you are drinking the fruit itself.

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This is a sake brewery where it is also fun to chat with the staff. "Shoryu no Mai," brewed by polishing Isehikari rice down to 30%, has an elegant, refreshing, and fruity rice aroma. They also offer brewery tours that include a guided tour and a sake tasting experience.

Hirata Sake Brewery
  • Address60 Kamininomachi, Takayama City, Gifu Prefecture MAP
  • AccessApprox. 10-minute walk from JR Takayama Station
  • Business hours9:30–16:30
  • ClosedIrregular holidays
  • TEL0577-32-0352
  • ParkingNone
  • NotesClick here for details and reservations for brewery tours

A sake theme park featuring traditional fine sake and Hida Takayama souvenirs.

"Daiginjo Yotsuboshi" 5,680 yen (720ml), which embodies the passion of a master brewer with 40 years of experience.
"Daiginjo Yotsuboshi" (5,680 yen for 720ml) embodies the passion of a master brewer who has been crafting sake for 40 years.

The spacious shop spans the Kami-Ichinomachi and Kami-Sannomachi streets of the historic "Old Town" district. Founded at the end of the Edo period, this brewery has over 200 years of history. Stepping inside, you will find yourself in what feels like a sake theme park. In addition to sake brewed with traditional techniques polished over generations, the shop is packed with Hida Takayama tourist souvenirs, including folk crafts and food products.In the back, there is a restaurant where you can enjoy Hida beef and sake, as well as a courtyard where you can take a break while looking out at the sake brewery. It is a space where you can enjoy shopping, tasting, and dining.

Our signature brand is "Daiginjo Yotsuboshi," which allows you to enjoy a gorgeous aroma and a smooth finish. Other popular choices include the brewery-exclusive "Toji no Utage," which is full of richness and umami, and "Daiginjo Miyamagiku," brewed by inheriting the outstanding skills of successive master brewers.

The "Ochoko Gacha" is also fun at Nonbee Yokocho

Coins are 150 yen for 1, 300 yen for 2, 850 yen for 6, and 1,000 yen for 10. Depending on the brand, you can sample one shot of sake for 1 to 4 coins.
Coins are 150 yen for one, 300 yen for two, 850 yen for six, and 1,000 yen for ten. Depending on the brand, you can sample one shot of sake for 1 to 4 coins.

A must-visit spot is the "Nonbe Yokocho" (Drinker's Alley) in one corner of the shop. About 15 coin-operated servers are installed, allowing you to easily compare various brands. Seasonal fresh-pressed unpasteurized sake, hiyaoroshi, and Japanese liqueurs like "Yuzube," which spreads the rich aroma of domestic yuzu, are also well-received.

After purchasing special coins, first use one coin for the "Ochoko Gacha." Enjoy your tasting with one of seven types of ochoko (sake cups) that come out at random. You can put the ochoko in a bag and take it home, making it a wonderful souvenir of your trip.

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The tasting corner even has a space where you can warm your ochoko in hot water to make hot sake. You can enjoy sake suitable for warming at your preferred temperature. For souvenirs, be sure to check out the original sake brewery cosmetics. The face masks and moisturizing gels formulated with "Miyamagiku" are perfect for yourself or as gifts.

Funasaka Sake Brewery
  • Address105 Kamisannomachi, Takayama City, Gifu Prefecture MAP
  • AccessApprox. 13-minute walk from JR Takayama Station
  • Business hours8:30–18:00
  • ClosedIrregular holidays
  • TEL0577-32-0016
  • ParkingNone

Crafting liqueurs by focusing on fruit and pursuing deliciousness

"Yuzucello" 4,980 yen (500ml), "LEMONIQ SWEET" 2,420 yen (190ml/includes lemon cap and muddler), etc.
Includes items such as "Yuzucello" (4,980 yen for 500ml) and "LEMONIQ SWEET" (2,420 yen for 190ml, comes with a lemon cap and stirrer).

A small liqueur distillery that started in 2022 with the desire to create liqueurs from Hida Takayama that focus on the deliciousness of fruit for the world. Rather than prioritizing sales or efficiency, we pursue flavors that bring joy to those who drink them, carefully selecting high-quality domestic fruits that are safe to eat, including the peel.Lemons from Hiroshima, yuzu from Kochi, navel oranges, blood oranges, and bergamot from Chita. As soon as the seasonal fruits arrive, we peel them by hand, squeeze the juice, and prepare them with water that springs from the Tannaka Highlands in Hida.

Our limoncello, yuzucello, bankancello, and orangecello, made using the traditional Italian method of soaking the peels to draw out their aroma, are masterpieces that spread the rich fragrance and fresh acidity of the fruit.

Enjoy a world-renowned, juicy lemon liqueur

A corner on the first floor of the Hida Takayama Shishi Kaikan serves as a small sales area. It's great that you can taste before you buy.
A small sales area is located in a corner on the first floor of the Hida Takayama Shishi Kaikan. It's great that you can taste before you buy.

The distillery is located on the second floor of the Hida Takayama Lion Dance Hall, near Sakurayama Hachimangu Shrine. In the shop on the first floor, you will find stylishly designed bottles of liqueur that you will surely want to pick up.A must-try is the lemon liqueur "LEMONIQ," which is recognized worldwide, having won a gold medal at the IWSC, one of the world's three major competitions. It uses no artificial flavors or colors, and is adjusted for alcohol content with lemon juice instead of water, allowing you to enjoy a rich and pure taste.

In addition, we also offer non-alcoholic craft carbonated drinks such as "Hida Cola," which has a gentle taste scented with Hida's medicinal herb kuromoji, and "Lemon Trap."
*The Hida Takayama Lion Dance Hall is currently closed as of May 2026.

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"LEMONIQ" will lift your spirits with its aroma the moment you open the bottle. Enjoy it chilled and straight for a refreshing and fresh taste. Mix it with sparkling water to create a luxurious lemon sour. The sales area may be closed during production, so it is safer to call ahead to confirm before visiting.

Hida Craft
  • Address53-1 Sakura-machi, Takayama City, Gifu Prefecture MAP
  • AccessApprox. 20-minute walk from JR Takayama Station
  • Business hours10:00–16:00
  • ClosedIrregular holidays
  • TEL0577-33-0018 (Head Office: Mori Kawara-ten)
  • ParkingFree
  • NotesAlso available for purchase at liquor stores within Takayama City. It is best to call ahead to confirm business hours.

Walk around the sake breweries and compare the famous sakes of Hida Takayama

At each brewery, you can sample two types of sake recommended by the brewery, 2 shaku (approx. 36ml) each.
At each brewery, you can sample two types of sake recommended by the brewery, 2 shaku (approx. 36ml) each.

The "Hida Takayama Sake Brewery Nonbei Matsuri" is a popular annual event where you can tour Hida Takayama's sake breweries and taste their signature sake.

In 2026, a total of six breweries are participating, including those mentioned above. First, purchase the "Goshuincho Set" for 3,000 yen at any of the six participating breweries, the Nohi Bus Center next to JR Takayama Station, or the Nakabashi Tourist Information Center near Nakabashi Bridge. The set includes the "Hida Takayama Goshuincho" (sake stamp book), which features introductions and maps of each brewery, as well as a special pin badge and a special eco-bag sized to hold a bottle of sake.

When you present your Goshuincho at a brewery, you will receive a stamp and can sample two types of sake that the brewery is proud of, including their flagship brand. If you visit all six breweries and collect all the stamps during the event period, you can receive a commemorative gift at any of the participating breweries or the Nakabashi Tourist Information Center.

Furthermore, if you collect 10 confirmation stamps—given for every 1,000 yen spent—you will have a chance to win prizes such as a Hida Takayama accommodation voucher or Hida beef. Why not take a stroll through the charming streets and enjoy discovering sake that highlights the unique character of each brewery?

Hida Takayama Sake Brewery Nonbei Festival
  • Business hoursMay 29 (Fri) – June 21 (Sun), 2026, 10:00–16:00 *Each brewery may have a break time (please check in advance)
  • TEL0577-36-1011 (Hida Takayama Tourist Association)
  • NotesParticipating breweries: Niki Shuzo, Hirase Shuzoten, Funasaka Shuzoten, Hirata Shuzojo, Harada Shuzojo, Oita Shuzoten
*The information provided is current as of the date of the article's update. Please check in advance as it may be subject to change.