1
Izumo Kanten Kobo, Izumo Taisha Approach Main Store “Yuki Fuwari”

For a small, petit souvenir, we recommend the bite-sized agar wagashi.

Agel-based Japanese sweets made by “Tsuyamaya Seika,” a confectionery manufacturer founded in the first year of the Taisho era. “Yuki Fuwari,” a cute-looking treat made with fruit, combines agel with meringue and is studded with small agel jelly pieces. The light, fluffy texture of the agel and its just-right sweetness create a delicacy that’s hard to resist.In addition to the three-color assortment featuring strawberry, Kyoho grape, and coffee, there’s also a three-color assortment with ramune, melon, and mandarin orange, as well as a vibrant eight-color assortment that includes all varieties. Since they’re bite-sized, they’re perfect for enjoying while traveling by car or plane.

The store also offers a wide variety of Japanese confections made from agar using fruits and vegetables from Shimane Prefecture, as well as the recently popular amber sugar and chocolate confections for the fall and winter seasons.

Local Guide
Supporters

The café area features sofa seating, creating a space where you can relax and linger for hours. It’s the perfect spot to take a leisurely break while shopping for souvenirs.

[Product Name/Price] Yuki Fuwari, 3-piece pack (Strawberry, Kyoho Grape, Coffee) 480 yen
[Best Before] Approximately 120 days from the date of manufacture when unopened

Izumo Kanten Koubou Izumo Taisha approach main store

• 1364-11 Kinezuki-Minami, Taisha-cho, Izumo City, Shimane MAP
• 1 minute walk from Izumo-taisha-mae Station on the Ichibata Line
• 10:00-16:00
• Closed on weekends and holidays
• 0853-53-5377
• None (Please use nearby paid parking lots)

2
Sakaneya “Red and White Mochi Zenzai”

A standard souvenir of Izumo-taisha Shrine. Izumo Zenzai from a long-established Japanese confectionery shop.

Izumo area is said to be the birthplace of Zenzai. Zenzai is served at many restaurants as Izumo's famous sweet, and is also one of the most typical standard souvenirs. At Sakaneya, a long-established Japanese confectioner established in 1872 and rooted in Izumo, visitors can purchase zenzai with red and white rice cakes, made with Izumo ingredients.

The zenzai is made with large, flavorful Izumo Dainagon Azuki beans, and the rice cake is a red and white rice cake made from Nitamai glutinous rice, a brand of rice produced in Oku Izumo Town, Shimane Prefecture. The rice cake has a rich flavor of azuki beans and meltingly soft rice cake with a rich aroma of rice. It is easy to cook in a microwave and tastes great, making it a great gift for the recipient.

Local Guide
Supporters

The Dainagon azuki beans used for zenzai are purchased from more than 20 contract farmers in Izumo City, and the seaweed salt that enhances the flavor of the azuki beans is also locally produced. This is a gem of a zenzai that can be enjoyed in the comfort of your own home, a zenzai with a long history that is particular about the locality of Izumo.

[Product Name / Price] Izumo Zenzai (1 serving) 710 yen
[Best Before] Approximately 120 days from the date of manufacture when unopened
[Sales Locations] Main Store, Taisha Store, Iriminami Store, Roadside Station Taisha Goen Hiroba, and others

Sakaneya Zenzai Mochi Shop

• 840-1 Kitsuki-minami, Taisha-cho, Izumo City, Shimane Prefecture MAP
• 5 minutes walk from Izumo-taisha-mae Station on the Ichibata Line.
• 9:00-18:00
• None
• 0853-53-5026
• None
• If you come by car, please use the "Shinmon-dori Kotsu Hiroba Parking Lot" or other free parking lots.

3
Nakaura Honpo “Loach-Shaped Manju”

For a fail-safe souvenir selection, choose San'in's representative confections loved for more than half a century!

One of the most famous confections in the San'in region is a manju based on the folk song "Dojo Sukui Odori" from Yasugi City, Shimane Prefecture, and is sold in the shopping area inside JR Matsue Station.

The product has been loved by many people in Japan and abroad for more than half a century for its adorable visual motif of the "Hyottoko mask" and polka-dot tenugui (hand towel) used during dancing, and for its gently sweet white bean paste. In recent years, a variety of flavors have been added to the lineup, such as those using Tottori's specialty "20th Century Pear" and strawberries from Yasugi City, making the most of the San'in region's famous products. For first-time San-in tourists who are unsure of which product to choose, or for those who are considering a standard souvenir with a local flavor, this is the product for you.

Local Guide
Supporters

Also popular are the matcha-flavored “Deka Dojo Sukui Manju”—a collaboration with the long-established local tea shop “Senchaso”—and the “Deka Dojo Sukui Manju,” a jumbo-sized version equivalent to about 10 regular pieces. Through this wide variety of manju, you can experience the unique local flavors of Shimane Prefecture.

[Product Name/Price] Loach-Shaped Manju (8-piece pack) 864 yen
[Best Before] Approximately 110 days from the date of manufacture when unopened
[Sales Locations] Shamine Matsue, “Atones Izumo” at JR Izumo City Station, Izumo Tourist Center, and others

Nakaura Honpo Chaminade Matsue

• 472-2 Asahi-cho, Matsue City, Shimane Prefecture MAP
• JR Matsue Station
• 9:00-19:30 (same as Chamine Matsue)
• Same as Chamine Matsue
• 0852-26-6577
• Yes (charged)

4
Nanpō Pan “Rose Bread”

Izumo’s soul food, loved across generations

"Bara Pan," a long-time favorite in Izumo, is a sweet bread characterized—as its name suggests—by a beautiful swirled shape reminiscent of a rose. It was first created around Showa 24 (1949). Since then, it has been passed down unchanged, from its shape and flavor to its packaging design.

Produced by a local bakery, every step of the process is done by hand—including rolling each one individually. The buttercream wrapped in the fluffy dough has a gentle sweetness that evokes a sense of nostalgia.The classic way to enjoy it is to tear off the “petals” one by one. Since it’s easy to share, it’s also recommended as a snack to enjoy with siblings or friends. You can easily find it at supermarkets throughout Shimane Prefecture, so be sure to pick some up to take with you on your travels.

Local Guide
Supporters

In addition to the classic rose-shaped buns, the lineup includes five varieties, such as Japanese-style buns featuring coffee, matcha, and ogura red bean paste. A new property where visitors can tour and Experience the manufacturing process is scheduled to open around fall 2026.

[Product Name / Price] Rose Bread: 173 yen per piece
[Best Before] 4 days from the date of manufacture when unopened
[Where to Buy] Shimane Prefecture Local Products and Tourism Center, Yume Mart Jinishi, Lapita Main Store, Aeon Mall Izumo, and others

Nampo Bread

• 0853-21-0062
• To purchase products, please use our handling stores

5
Fukunowa, Izumo Taisha Shinmon-dori: “Izumo-no-Kuni Traditional Dish: Uzu-ni”

Izumo's traditional food, UZU-NI-NI-SHI" is a retort product that can be easily enjoyed at home.

Located in the town in front of Izumo Taisha Shrine, this store specializes in puffer fish delicacies and other marine products. In addition to dried puffer fish and fresh chazuke, the store also sells a variety of puffer fish products and nodoguro (sea bream).

Among the many products available, we recommend the retort pouch product Uzuni, a traditional Izumo-no-kuni food, which can be easily enjoyed. Uzuni is a dish of hospitality that has been passed down from generation to generation in the Izumo Kunizou family of Izumo Taisha Shrine, and is a dish of good fortune that is served at the "Fukujin Festival" held every year on the first day of the first month of the lunar calendar. It contains puffer fish meat, kanpyo (dried gourd), and shiitake mushrooms in a thick puffer fish broth, and when eaten with rice, the flavor and aroma of plump, domestic wild puffer fish can be fully appreciated. It can be easily prepared in hot water and is light and easy to eat, so it is sure to please a wide range of people when given as a souvenir.

Local Guide
Supporters

The store also offers “Ofuku-yaki” (300 yen each)—a baked confection shaped like a pufferfish—for takeout. The moist dough is filled with plenty of just-sweet-enough red bean paste, and you can easily purchase as few as one. It’s the perfect treat to enjoy while strolling through the temple town.

【Product Name/Price】Izumo no Kuni Traditional Food: Uzuni 180g (1 serving) 1,080 yen
【Best Before】1 year from the date of manufacture when unopened
【Where to Buy】Fukunowa on Izumo Taisha Jinmon-dori, Wada Chinmi Main Store, and others

6
Aoyama Kamaboko Shop “Jiden-shu Agono-yaki”

A local flavor baked using traditional charcoal-fired methods

“Ago-no-yaki” is a local specialty known as a Matsue delicacy. Among the many producers, Aoyama Kamaboko, founded in Kyōhō 12 (1727), is a long-established shop that continues to adhere to traditional charcoal-fired production methods, using only flying fish (ago) caught off the coast of Shimane Prefecture.

Added to the fish paste is “Jiden-shu,” a traditional cooking sake passed down through the ages in the Izumo region. It imparts richness and umami to the dish and brings out the natural flavors of the ingredients.The entire production process is done by hand. By using locally sourced charcoal from the prefecture and carefully grilling each piece one by one, the kamaboko achieves a fragrant exterior and a soft, tender texture on the inside. The use of starch is kept to a minimum, allowing the authentic flavor of the flying fish to shine through with every bite—a key part of its appeal. This is a masterpiece representative of Matsue, embodying the region’s deep traditions and the way of life of its people.

Local Guide
Supporters

There are four varieties in total, including “Ago-no-yaki” made with kasutori shochu, the “Jumbo Ago-no-yaki” (1,000g per piece), and “Shirami-no-yaki,” made with white fish grilled over charcoal. They’re perfect for comparing flavors or buying in bulk as souvenirs.

[Product Name / Price] Jiden-shu Agono-yaki (Three-Cut), 300g: From 1,620 yen
[Best Before] Approximately 6–7 days from the date of manufacture when unopened
[Where to Buy] Aoyama Kamaboko Store, Shimane Prefecture Products Hall, and others

Aoyama Kamaboko Shop

• 88 Nakahara-cho, Matsue City, Shimane Prefecture MAP
• Approx. 5-minute walk from Ichibata Electric Railway’s “Matsue Shinji-ko Hot Spring Station”
• 8:00-19:00
• New Year’s Day only
• 0852-21-2675
• Available

7
Kurumaya Ginger Candy Shop “Koi no Amakara”

Prescription for marriage" by a long-established ginger sugar shop

The "Momen Kaido" is a nostalgic street lined with white-walled storehouses and townhouses. In one corner of this charming street is a confectionery that has been making ginger sugar for more than 300 years since its establishment. Using Izumo's specialty, "Shusai ginger," which has a unique sweetness and aroma, as the raw material, they offer a lineup of various ginger sugar products made in the traditional way.

Among them, "Koi no Amahoraku," with its unique packaging resembling a prescription, is a popular product that many tourists select as a Izumo souvenir. This cute heart-shaped ginger sugar comes in two colors, red and white, with a refreshing sweetness and a slight spiciness. It is sure to be the talk of the town when you buy it for your friends and family.

Local Guide
Supporters

The Cotton Road where the store is located is lined with long-established liquor stores, shoyu shops, and wagashi (Japanese confectionery) shops, and the town's history as a prosperous commercial center is still alive today. Take a leisurely stroll through the elegant streets lined with white-walled storehouses.

[Product Name/Price] Koi no Amakaraku Heart-Shaped Bite-Sized Sweets (9-piece pack) 580 yen
[Best Before] Approximately 110 days from the date of manufacture when unopened

Kurumaya Ginger Sugar Honpo

• 774 Hirata-cho, Izumo City, Shimane Prefecture MAP
• 8 min. walk from Unshu-Hirata Station on the Ichibata Line
• Open 9:00-19:00
• Closed on weekends and holidays
• 0853-62-2115
• 2 spaces *You can also use the Yuwata Kaido Parking lot

8
Oyatsuya Suriru “Matsue Western-Style Monaka: Shijimi”

The popular Western-style monaka with a motif of Matsue's specialty shijimi clam

A representative specialty of Matsue City, Shimane Prefecture, is the large "shijimi" (dried young sardines) caught in Lake Shinji. At a popular sweets store in the city, "Oyatsu-ya Surir", you can purchase unique Western-style monaka in the shape of a shijimi clam, which are loved not only by tourists but also by local people as a souvenir or a snack for children.

It is a Japanese-Western confectionary made by squeezing moist almond-flavored sponge dough into a monaka and baking it with chestnuts and azuki beans. The subtle aroma of Western liquor and the moderate sweetness of the brown sugar cream combine with the flavor of almonds to express a new taste sensation. As a relatively new category of local sweets, this product is especially recommended for those who want to avoid the standard souvenirs....

Local Guide
Supporters

The store's showcase is filled with a variety of colorful and unique cakes. Among them, the moist roll cake "Oyatsuya Roll" is one of the signature products that has many local fans.

[Product Name / Price] Matsue Western-Style Monaka: Shijimi (5-piece pack) 1,836 yen
[Best Before] Approximately 14 days from the date of manufacture when unopened

Snack Shop Thrille

• 3-18-7 Kaminogi, Matsue City, Shimane Prefecture MAP
• 15 min. walk from JR Nogi Station
• 10:30-18:30
• Closed on Wednesdays and occasional holidays
• 0852-22-0828
• Free of charge

9
Roadside Station Honjo Freeze-Dried Saijo Persimmons “Karari”

The deliciousness of the ingredients is concentrated. Additive-free freeze-dried Saijo persimmon

The Honjo district of Matsue City, where Benkei Musashibo was born and raised, is one of the most famous places in Shimane Prefecture for producing Saijo-gaki persimmons. The persimmon grown in the soil blessed with sea breezes from the Central Sea and the difference in temperature is rich in sweetness and is very popular as a gift. This freeze-dried product is an additive-free snack that does not contain sugar and makes the most of the persimmon's natural flavor. The flavor and sweetness of the persimmon is concentrated and the crispy, light texture can be enjoyed. They are perfect not only as a souvenir, but also as a companion on a road trip.

The roadside station Honjo, where we sell our products, has the Naka Sea stretching out in front of it, and from the parking lot and observation green, you can also see the famous mountains Daisen and Daikonjima.

Local Guide
Supporters

Musashibo Benkei is known as a vassal of Minamoto no Yoshitsune. The Honjo area is home to Benkei's Forest, where Benkei is said to have been born, and the neighborhood is dotted with spots related to Benkei.

[Product Name/Price] Freeze-Dried Saijo Persimmons “Karari” (3 pieces) 400 yen
[Best Before] Approximately 180 days from the date of manufacture when unopened

Roadside Station Honjo

• 401-8 Nohara-cho, Matsue City, Shimane Prefecture MAP
• Approximately 20 minutes from JR Matsue Station by car
• From JR Matsue Station, get off at "Honjo Junior High School Entrance" and walk about 6 minutes.
• Property, snack cafe 9:00-18:00, information corner 8:30-18:00
• Open every third Tuesday of odd-numbered months (except March and September, when it is open on the second Tuesday)
• 0852-34-1528
• Free of charge