Chitose, Shiraoi (Hokkaido)
Local Guide
7 recommended souvenir stores and gourmet foods at New Chitose Airport [from sweets to seafood

New Chitose Airport is the gateway to the skies of Hokkaido. The second floor of the domestic terminal building is lined with souvenir stores, and the third floor is lined with numerous restaurants, including some limited-edition products that can only be purchased here. In this issue, we introduce seven stores that you should definitely stop by. Be sure to head to the airport well in advance of your departure so that you can enjoy shopping and dining.

＜Recommended stores at New Chitose Airport

<Souvenirs & Gourmet Seafood

Sweets and confectionery souvenirs

Hokkaido, where dairy farming and agriculture are thriving, produces many delicious dairy products and breads. New Chitose Airport offers a wide variety of exquisite sweets that make the most of Hokkaido's rich natural bounty. Some are limited editions available only here, so we recommend buying your souvenirs here.

Freshly baked cheese tart, a staple of the menu

The combination of rich cheese mousse and tart is exquisite. “Freshly Baked Cheese Tart”
The combination of rich cheese mousse and tart is exquisite. “Freshly Baked Cheese Tart”

Kinotoya’s “Freshly Baked Cheese Tart,” which was once voted number one in a TV show segment titled “Souvenir Sweets That New Chitose Airport Staff Would Buy With Their Own Money.” It’s so popular that long lines form during peak travel seasons.
In particular, the freshly baked “Blueberry Cheese Tart,” filled with blueberry jam, is an exclusive item available only at the “New Chitose Airport Store.” Other popular souvenirs include “Kinotoya Cookies,” which come individually wrapped and are easy to share, and the moist and soft “Baumkuchen,” made with carefully selected Hokkaido ingredients.

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Supporters

The freshly baked cheese tart has a crispy dough and moist, smooth cream. The cream is moist and smooth, with no aftertaste, so you can eat it easily.

The rich, creamy depth of “Premium Milk Soft-Serve”

“Premium Milk Soft-Serve,” which has won first place in the New Chitose Airport Soft-Serve and Ice Cream Poll for seven consecutive years
“Premium Milk Soft-Serve,” which has won first place in the New Chitose Airport Soft-Serve and Ice Cream Poll for seven consecutive years

The “Premium Milk Soft-Serve” available at Kinotoya’s New Chitose Airport store is the flagship product that has won the “New Chitose Airport Soft-Serve & Ice Cream Poll” seven consecutive times since its inception. With a secret ingredient of Hokkaido-grown mascarpone, it offers a rich, deep milk flavor and a smooth texture.It pairs perfectly with the aromatic cone made from 100% Hokkaido wheat. The shop also sells the “Premium Melt-in-Your-Mouth Cream Cheese Cake,” which was developed to evoke the flavor of the “Premium Milk Soft-Serve.”

Kinotoya New Chitose Airport Branch
  • Address New Chitose Airport, Domestic Terminal Building, 2nd Floor MAP
  • Business Hours 8:00-20:00
  • Closed No holidays
  • TEL 0123-29-6161

The cup-shaped puff pastry only available at the New Chitose Airport branch is a must-try!

Cup-Style Cream Puff “Yume Fusen”
Cup-Style Cream Puff “Yume Fusen”

This confectionery shop, which is committed to using ingredients sourced from Hokkaido, has its main store in Sunagawa City. While there are branches in Otaru and Sapporo, the “Cup Choux ‘Yume Fusen’” is sold exclusively at the New Chitose Airport location.The pastry, coated with fondant (a sugar glaze), has a crisp texture; enjoy it dipped in the lightly sweetened cream, while the cup portion features a moist and soft dough. Its cute, balloon-like shape is also quite striking. This dessert has so many fans that it sometimes sells out early in the afternoon.

Local Guide
Supporters

The melted, mildly sweet cream inside is the best! You can enjoy various tastes and textures at the same time.

Simple rice crackers are also a staple of Hokkaido souvenirs!

Hokkaido Pioneering Okaki: Each bag contains approximately 170g
Hokkaido Pioneering Okaki: Each bag contains approximately 170g

Made with carefully selected ingredients using traditional methods, “Hokkaido Kaitaku Okaki” takes seven days to produce—from rice washing to steaming, pounding the rice into mochi, aging, drying, deep-frying, and seasoning.The lineup features flavors inspired by Hokkaido’s prized seafood, such as squid from Hakodate, sweet shrimp from Mashike, scallops from Esashi, and fall salmon from Shibetsu.
Even those who aren’t fond of sweet treats will enjoy these as a snack with tea or as an accompaniment to drinks. In addition, there is a wide variety of other items available, including Baumkuchen, jellies, and baked goods.

Hokkaro New Chitose Airport Branch
  • Address New Chitose Airport Domestic Terminal Bldg. 2nd floor MAP
  • Business Hours 8:00-20:00
  • Closed No holidays
  • TEL 0123-46-2226

Original bread only available here!

Biei Corn Bread, 1 box (5 pieces)
Biei Corn Bread, 1 box (5 pieces)

“Biei Senka” is an antenna shop operated by “JA Biei.” It offers a wide range of products, from seasonal agricultural produce harvested in Biei to processed goods such as jams and curries.
Particularly noteworthy are two types of bread available exclusively at the New Chitose Airport store: “Biei Corn Bread” and “Biei Bean Bread,” created in collaboration with the Shibuya, Tokyo-based boulangerie “VIRON.”The “Biei Corn Bread” is a luxurious loaf baked using only the moisture and natural sweetness of sweet corn—without any added water or sugar. The dough is yellow like corn, and the inside is packed with corn kernels. It has a moist, sweet, and gentle flavor.

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Supporters

The cornbread is filled to overflowing with corn! Mamepan" is also filled with beans, and both are delicious with the sweetness of the ingredients.

Souvenirs and in-flight meals

Biei Bean Bread: 1 box (5 pieces)
Biei Bean Bread: 1 box (5 pieces)

“Biei Bean Bread” is a bean-packed loaf made with five types of beans grown in Biei—red adzuki beans, black beans, tebō beans, kintoki beans, and green peas—which are baked not only on the surface but also throughout the interior. Both varieties are baked in-store, and they’re so popular that lines form even before they come out of the oven.
While “Corn Bread” is baked 7 to 8 times a day, “Bean Bread” is baked only once at opening time, so it often sells out immediately. Each box contains five pieces, and purchases are limited to a total of two boxes per person per day.Since they aren’t sold individually, you’ll need to buy them by the box—they make great souvenirs to take home or a tasty snack to enjoy on your flight.

JA Biei Biei Senka New Chitose Airport Branch
  • Address New Chitose Airport Domestic Terminal Bldg. 2nd floor MAP
  • Hours of Operation 8:00-19:00
  • Closed No holidays
  • TEL 0123-46-3300

Everyone who travels to Hokkaido must eat seafood at least once. At New Chitose Airport, you can enjoy sushi and ramen noodles made from fresh seafood even before your flight. There are also many stores that sell takeaway items, so if you are looking for seafood souvenirs, be sure to check them out.

Standing sushi in the corner of the souvenir store

“Chef’s Selection: 5 Pieces” *The contents of the selection may differ from the photo depending on availability and season
“Chef’s Selection: 5 Pieces” *The contents of the selection may differ from the photo depending on availability and season

Attached to a store directly operated by a seafood wholesaler, the counter-style standing sushi spot is gaining popularity. Orders are placed via a touchscreen that supports two languages, but the sushi is authentic, prepared right before your eyes by a skilled chef. The appeal lies in being able to casually enjoy fresh seafood—sourced at the market by expert wholesalers and delivered every morning—in a relaxed setting.
The sushi is served with soy sauce already brushed on to complement each topping. In addition to local specialties like raw atka mackerel, red seabass, and herring, if you’re lucky, you can also sample “Keiji” salmon—known as the “phantom salmon”—and rare grape shrimp.

After picking up sushi, you can choose your souvenirs!

Deluxe Matsumae-zuke “Jewel Box of the North” with Ezo abalone and salmon roe
Deluxe Matsumae-zuke “Jewel Box of the North” with Ezo abalone and salmon roe

The Sapporo Seafoods store is a great place to look for souvenirs. Various kinds of seafood are available, including not only crab, but also dried fish such as hokke and saury, salmon roe in soy sauce, and more. Especially popular is the original product "Kita no Jewel Box. It is a luxurious version of Matsumaezuke with two whole abalones.
If you are in doubt about what to buy, ask a Staff/staff member. The staff, dressed in market uniforms, will be happy to tell you what they recommend. This is the only Sapporo Seafoods store at the airport. It is a convenient place to pick up souvenirs and have a sushi meal.

Local Guide
Supporters

It is good to be able to quickly pick up seasonal items. The gorgeous "Kita no Jewel Box" is a perfect accompaniment to rice or as a snack.

Sapporo Central Wholesale Market Seafood Broker Sapporo Seafoods (Sapporo Fish Market Gojyushiban Sushi)
  • Address New Chitose Airport Domestic Terminal Bldg. 2nd floor MAP
  • Business Hours Retail: 7:30 AM–8:00 PM
    Sushi: 9:00 AM–7:30 PM (Last seating at 6:45 PM, Last order at 7:20 PM) *Last seating may close early depending on the number of people in line
  • Closed No holidays
  • TEL 0123-45-6767

Salmon that can be eaten as sashimi is popular

"Tokishirazu" Sashimi-Style Salmon Fillet: 1 piece (130g)

Marugame is a salmon specialty store established in 1935. It handles Hokkaido salmon in an integrated system from processing to sales. A representative product is "Handmade Sashimi Salmon," a very lightly salted product that can be enjoyed as sashimi or grilled. We offer seasonal salmon such as Tokifuchi, which is fatty in early summer, and "Ginke" male salmon in autumn. There is a wide lineup of products, from whole salmon to half-fish fillets, and even sashimi salmon. It is a popular souvenir of Hokkaido.

Salmon rice balls freshly made by a salmon specialty store

“Salmon Onigiri” made with flaked salmon. Choose your favorite toppings
“Salmon Onigiri” made with flaked salmon. Choose your favorite toppings

While “Marugame”’s main store is in Sapporo, the “Salmon Onigiri” is a limited-edition item exclusive to the New Chitose Airport location. Available for takeout, it’s made to order at the onigiri counter in a corner of the store.
The rice is a blend of Hokkaido-grown rice formulated specifically for these onigiri. They shape the rice mixed with flaked salmon into balls, wrap them in nori, and top each one with your choice of ingredients, such as ikura, salmon roe, or grilled salmon roe.

Local Guide
Supporters

The salmon is just the right amount of salty and the rice is shiny. The filling inside, as well as the rice and seaweed, is delicious.

Salmon Nomarukame New Chitose Airport
  • Address New Chitose Airport Domestic Terminal Bldg. 2nd floor MAP
  • Business Hours 8:00 AM–7:00 PM
  • Closed No holidays
  • TEL 0123-46-2700

Fresh seafood rice bowl before boarding the plane

Freshly caught raw sea urchin and salmon roe rice bowl (regular portion), priced at market value
Freshly caught raw sea urchin and salmon roe rice bowl (regular portion), priced at market value

Shima no Hito" carries carefully selected seafood from Hokkaido, including Rebun Island, Japan's northernmost remote island. There are two stores in the airport: a souvenir store in Shopping World on the 2nd floor of the domestic terminal building, and an eat-in store in the gate lounge inside the boarding area (near JAL gate 12).
For departing passengers, we recommend the Kaisen-don (seafood bowl) at the gate lounge store. You can enjoy seasonal seafood such as melt-in-your-mouth raw sea urchin without any alum, and salmon roe in Rishiri kelp broth soy sauce. Hokkaido sake and Rebun Island craft beer are also available, and if you are short on time before your flight, there are boxed lunches available for in-flight consumption.

Islander" brand products with carefully selected delicacies

Our most popular souvenir: “Salmon and Kelp Roll” (Long Type)
Our most popular souvenir: “Salmon and Kelp Roll” (Long Type)

The souvenir store in the Dosanko Sanchoku Ichiba (Dosanko Direct Market) on the 2nd floor of the Domestic Terminal Building's Shopping World offers a wide selection of Rebun Island seafood and other products. The most popular item is the "Salmon Kelp Overlapping Roll. It is made by layering fatty salmon and Hokkaido kelp and simmering them slowly, and is well known for its tenderness and the fact that you can eat the whole salmon, even the inside bones. Other delicacies from the North Sea include the fantastic "Island Buffoon Sea Urchin" from Rebun Rishiri Island, which is only available from June to August, salmon roe, dried fish, and many other delicacies. If it is too difficult to take home with you, we can also ship it nationwide.

Local Guide
Supporters

It is the perfect way to finish off your meal in Hokkaido. The "raw sea urchin comparison bowl" is a bowl of rice topped with a bowl of raw sea urchin.

Shimanohito New Chitose Airport/Gate Lounge
  • Address New Chitose Airport Domestic Terminal Bldg. 2nd floor MAP
  • Business Hours New Chitose Airport store 8:00-20:00, Gate Lounge store 8:00-21:00 (L.O.20:30)
  • Closed No holidays
  • TEL New Chitose Airport Store 0123-46-2103, Gate Lounge Store 0123-46-2238

Excellent soup made by boiling the heads of amaebi (sweet shrimp)

“As-Is Shrimp Salt,” featuring a distinct shrimp flavor
“As-Is Shrimp Salt,” featuring a distinct shrimp flavor

On the third floor of the airport's domestic flight, among the ramen stores lining the "Hokkaido Ramen Dojo," there is always a long line of customers waiting to try this popular store. As the name "Ebi Soba" suggests, the soup is made by slowly simmering the heads of sweet shrimp, and is unique to this restaurant.
There are two types to choose from: "as is," which allows you to enjoy the flavor of the shrimp straight from the shrimp, and "ajiwai," which is a blend of tonkotsu (pork bone) soup. Both of them allow you to enjoy the flavor and deliciousness of the shrimp with just one sip. The toppings include crunchy tenkasu, which is deep-fried shrimp flavored red ginger kneaded into the batter, and shrimp powder to accentuate the flavor.

The one and only taste of sweet shrimp aroma and flavor spreads

“Shrimp Obigiri,” steamed in shrimp broth. Some people add it to ramen broth and eat it like a rice porridge
“Shrimp Obigiri,” steamed in shrimp broth. Some people add it to ramen broth and eat it like a rice porridge

When it comes to Hokkaido ramen, “Hakodate Shio,” “Sapporo Miso,” and “Asahikawa Shoyu” are the classic, well-known varieties, but “Ebisoba Ichigen” offers a one-of-a-kind flavor. If you’re a ramen lover, it’s definitely worth trying at least once.
The two most popular orders are the light and refreshing “Nama-ebi Shio” and the quintessentially Hokkaido “Ajewai Ebi Miso.” The thick, straight noodles blend perfectly with the rich broth, creating an exquisite flavor. Since the restaurant is often packed all day long, it’s best to aim for opening time or just before last call.

Local Guide
Supporters

It’s an irresistible flavor for shrimp lovers. The restaurant uses “thick noodles” that cling well to the broth. You can enjoy their firm bite and chewy texture.

Ebisoba Ichigen New Chitose Airport
  • Address New Chitose Airport Domestic Terminal Bldg. 3rd floor MAP
  • Hours of Operation 9:00-21:00 (L.O. 20:30)
  • Closed No holidays
  • TEL 0123-45-6755

MAP

＜Recommended stores at New Chitose Airport
<Souvenirs & Gourmet Seafood
Hoshino Resorts facilities nearby
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The information in this article is current as of the date of the update. Please check before visiting as they are subject to change.