1
Terasawa Cake Pan Shop

The light and fluffy "Fresh Cream Cornet" that has been loved since the shop's founding

A long-established shop founded in 1950, nestled in a residential area of Asakusa. They sell bread and cakes made with a focus on ingredients, such as homemade cream and mayonnaise.
Their most popular item, the "Fresh Cream Cornet," has a light texture because it uses fresh cream with reduced sweetness. It is also a nice point that all their bread is free of margarine and shortening, making it simple yet healthy to eat. In the Showa era, when people thought of cream, buttercream was the mainstream. It is said that at the time, it was rare for a downtown shop to sell sweets using fresh cream.

We also sell Showa-era snacks that let you enjoy traditional flavors.

The shop offers a variety of hearty savory breads like the "Beef Curry Bread" and "Squid Tentacle Bread," as well as cakes such as "Apple Pie." The "Roll Castella" is one of the products that uses traditional buttercream. The fluffy, soft sponge cake combined with the sweet and salty cream creates a flavor that feels somewhat nostalgic. "Siberia," which consists of bean paste solidified with agar sandwiched between sponge cake, is another treat that has been loved since the Showa era.
As this is a shop frequently visited by locals, it is recommended to visit early in the day if you have your heart set on a specific item.

Local
Supporter

Our wide variety of sandwiches are also popular items. Our homemade mayonnaise is made with rice oil, which is rich in vitamin E and fiber, and flaxseed oil, known as a healthy oil, resulting in a rich yet healthy flavor.

Terasawa Cake Pan Shop

• 6-18-16 Asakusa, Taito-ku, Tokyo MAP
• Approx. 15-minute walk from Asakusa Station on the Tokyo Metro and Toei Subway lines
• 8:00–18:00 (until 17:00 on Saturdays)
• Sundays and Wednesdays
• 03-3875-5611
• None

2
Sekine Bakery

Our specialty is a croissant with a unique stick shape.

This is a long-established bakery that has been in business since 1947 (Showa 22). The current owner, who is the third generation, runs the shop with their parents. The most popular item is the "Camembert Cheese Croissant." Baked in a custom-made square mold, the croissant has a caramelized exterior with a light, crispy texture. It contains creamy Camembert cheese inside, offering an exquisite balance of sweet and salty flavors. There are also seasonal croissants, such as chocolate and baked sweet potato paste. Many customers reportedly visit to buy them as souvenirs.

Bread making that began with flour distributed from the United States.

The shop opened shortly after the war, starting with the production of koppepan (bread rolls) using flour obtained through rations from the United States. Initially, they rented a classroom in an elementary school and used a surplus oven. It is said that there was also a time when they made bread for school lunches at elementary and junior high schools in Asakusa.

Among the roughly 80 types of bread available at any given time, there are unique items like the "Currywurst," which features a sausage tucked into a French bread roll topped with curry powder and ketchup. Also, keep an eye out for the German-style breads and baked goods uniquely created by the owner's father, who still works in the kitchen today.

Local
Supporter

The shop is lined with a wide variety of breads, including sweet breads, savory breads, and loaves, all available at affordable prices. It is a bakery that is close to the locals and continues to be loved by the town.

Sekine Bakery

• 3-41-10 Asakusa, Taito-ku, Tokyo MAP
• Approx. 5-minute walk from Asakusa Station on the Tsukuba Express
• 7:00–19:00
• Sunday
• 03-3875-3322
• None

3
Andesu MATOBA

An anpan shop that started from the meeting of a bean paste maker's son and a baker's daughter.

This anpan (red bean bun) shop opened in 1980 (Showa 55). It was born when the son of the "Matoba Seianjo" (bean paste factory), which has been in business since 1924 (Taisho 13), married the daughter of a bakery. They offer a selection of over 20 types of anpan at all times, as well as savory breads.
A highlight is the seasonal anpan, made by combining white bean paste with seasonal ingredients. The products change with the seasons, and the limited-edition autumn "Sweet Potato Anpan" features the rich sweetness of Anno potatoes from Tanegashima, which pairs perfectly with the subtle aroma of white bean paste for an addictive flavor.

A wide variety of anpan with different flavors and appearances.

The shop also features a wide array of uniquely flavored and visually appealing anpan, such as the "Coffee Anpan," which consists of coffee-kneaded dough filled with bean paste and whipped cream.
The smooth and chunky bean pastes used are made from Hokkaido-grown adzuki beans. They are characterized by a light, smooth flavor that brings out the natural taste and sweetness of the beans. The "Koshi-anpan" (smooth bean paste bun), which allows you to directly enjoy the traditional taste of a bean paste factory dating back to the Taisho era, is a classic, popular item at the shop. The salted cherry blossom on top of the bun provides a nice accent.
If you want to try a variety of anpan, be sure to visit in the morning when the selection is at its largest.

Local
Supporter

Seasonal anpan (red bean buns) include "Sakura Anpan" in spring, "Lemon Anpan" in summer, and "Yuzu Anpan" in winter. It's wonderful to be able to feel the changing of the Japanese seasons through our anpan.

Andesu MATOBA

• 3-3-2 Asakusa, Taito-ku, Tokyo MAP
• Approx. 15-minute walk from Asakusa Station on the Tokyo Metro and Toei Subway lines
• 7:30–18:30
• Sundays and public holidays
• 03-3876-2569
• None

4
Konohana

Healthy bread and baked goods made with homemade yeast and domestic wheat.

A small bakery run by sisters born in Asakusa. They sell bread and baked goods made with homemade yeast and domestic flour.
Their popular "Plain Bagel" has a chewy texture and is very satisfying, with the natural flavors of the ingredients spreading in your mouth the more you chew. They also sell other items such as "Whole Wheat Scones" with a crunchy texture rich in dietary fiber, and breads made with seasonal fruits. They place great importance on using domestic and organic ingredients grown in their local environment. They offer deep-flavored breads that you will want to eat every day.

A bakery run by sisters that started with making yeast.

Bread making that started from her sister's hobby of making yeast. She uses homemade yeast grown only with organic raisins and water, and she says she started making bread by teaching herself, starting with how to choose the flour.
The simple "round bread," made with unsalted butter from Hokkaido and cane sugar from Kagoshima, has been a signature product sold since the shop first opened. You can see the artisan's careful handiwork in each adorable, uniquely shaped loaf. The rounded, plump form is soothing, and every bite fills you with happiness.

Local
Supporter

This popular shop sees many customers visiting right after it opens at 11:00 AM. Since products can sometimes sell out by early afternoon, we recommend visiting early.

Konohana

• 1F, 3-25-6 Asakusa, Taito-ku, Tokyo MAP
• Approx. 10-minute walk from Tobu Railway Asakusa Station
• 11:00–16:00
• Sundays, Mondays, Tuesdays, and public holidays
• 03-3874-7302
• None

5
Courage

"Asakusa Anpan" packed with plenty of bean paste and fresh cream.

A bakery located on Kaminarimon-dori, where tourists come and go. Many people come to buy the "Asakusa Anpan," which is branded with the characters for "Asakusa." This signature product is filled with plenty of fresh cream and red bean paste, and you can feel its substantial weight when you hold it. The dough is mixed with Caspian Sea yogurt, which has low acidity, giving it a rich, moist texture. The fresh, mildly sweet cream and the rich red bean paste are in perfect balance, allowing you to enjoy a rich flavor while still having the familiarity of an anpan.

Asakusa's new specialty is also perfect as a souvenir.

Opened in 2012, the shop's owner handles all bread production alone. Born from a desire to create a souvenir that represents Asakusa, the Asakusa Anpan immediately attracted attention with its distinctive brand and cute square appearance, at one point selling over 800 a day. It has now become a staple new Asakusa specialty.
In addition to the standard smooth and chunky red bean paste versions, seasonal anpan such as cherry blossom and pumpkin are also sold. Other sweet breads and savory breads are also sold at reasonable prices, attracting not only tourists but also many locals.

Local
Supporter

For anpan containing fresh cream, we recommend eating them as soon as you buy them to fully enjoy their fresh taste. "Asakusa Anpan" is also sold at the "Food & Drink Station" in OMO3 Asakusa.

Courage

• 1-7-1 Asakusa, Taito-ku, Tokyo MAP
• Approx. 5-minute walk from Tokyo Metro/Toei Subway Asakusa Station
• 9:00 - 19:00
• Tuesdays and Wednesdays
• 03-6231-6882
• None